I’m a podcast addict. There, I admitted it. I have a long drive to work every day, and listening to a podcast makes that trip shorter and more enjoyable. I listen to everything from crime mystery (Serial is nothing short of incredible) to interview format (Marc...
The following is an article on the USPS Delivers website, where you can find great marketing resources including white papers and articles relating to direct mail, omni-channel campaigns, big data, personalization and more. Social media and direct marketing exist in...
NextPage Marketing Minute-Informed Delivery In this Marketing Minute Video, CEO Gina Danner talks about a free service from the USPS called Informed Delivery that delivers a daily email showing what’s coming to your mailbox at home. She’ll also show how...
In a digital world, direct mail is still a strong marketing strategy with up to 1100% ROI. Modern technology has found its way to integrate with direct mail marketing in new and exciting ways, some of which we’ve already seen and others that are in development. They...
A Look At What Works And Why It is not just marketing. It is engagement economy. There is a shrinking gap between companies and their customers because the tools of engagement have evolved to make it a tighter connection. No wonder the sales funnel has skipped right...
