by NextPage | Jan 6, 2011 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, MARKETING AUTOMATION, MARKETING MANAGEMENT
Throughout the past year, I have attended or presented at a variety of conferences such as the Marketing Profs B2B Marketing Conference, the Integrated Marketing Summit, the DMA’s National Center for Database Marketing conference, and various industry-specific...
by NextPage | Dec 15, 2010 | Blog, MARKETING AUTOMATION, MULTI-CHANNEL MARKETING
From a simple email auto-responder that thanks web visitors for downloading a whitepaper, to a multi-touch, multi-channel campaign initiated by a customer behavior, organizations are discovering the benefits of auto-triggered marketing and sales communications. Here’s...
by NextPage | Aug 10, 2010 | Blog, CAMPAIGN MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT
Map out the buying process and help prospects and customers navigate their way to a buying decision. Today’s decision makers have changed. They scrutinize buying options more carefully. Their expectations are higher across the board. They want to understand the...
by NextPage | Jul 27, 2010 | Blog, BRAND ASSET MANAGEMENT, DIRECT MARKETING, MARKETING AUTOMATION, VARIABLE DATA PRINTING
According to new research by Aberdeen Group, Print-On-Demand (also called POD, web-to-print or print automation), provides a dramatic improvement in customer retention and ROMI (Return on Marketing Investments). As an underwriter of Aberdeen’s research, we’re pleased...
by NextPage | Jun 13, 2010 | Blog, BRAND ASSET MANAGEMENT, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT, VARIABLE DATA PRINTING
An effective catalog has been proven to increase sales, both online and offline, by countless sources. Throw in variable data, variable imagery, on-demand printing and image generation, and an easy ordering interface, and you have a sales and marketing dream come...