by NextPage | Aug 25, 2011 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
Create. Implement. Measure. Repeat… At NextPage, everyday we learn from and refine our marketing processes. Our primary goal is to help you make money. Your return on marketing investment has two sides, the cost side and the revenue side. Here are 10 ways to improve...
by NextPage | Nov 2, 2010 | DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, INSURANCE SERVICES
Close doesn’t count in database quality. The accuracy of your data can make or break your marketing budget. This guest post provided by Erin Haselkorn, Vertical Marketing Specialist, Experian QAS. Data quality is a top concern for many organizations, as it affects...
by NextPage | Feb 3, 2010 | DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
My favorite iPhone app is Pandora Internet Radio. Not only am I captivated by the depth of the music offered, but being a data geek, I am fascinated by Pandora’s ability to dissect a song into 400 attributes to deliver me song after song that match my unique music...