by Gina Danner | Jun 22, 2021 | Blog, Marketing, MARKETING MANAGEMENT, STRATEGY
The importance of value-based marketing In Deloitte Digital’s recent report, “Navigating Uncertainty: The Protector, the Pragmatist, and the Prevailer,” 16,000 people were surveyed about the motivations that matter to humans. Utilizing yet another... by Guest Blogger | May 20, 2021 | Blog, CAMPAIGN MANAGEMENT, Marketing, MARKETING MANAGEMENT, STRATEGY
Why connecting with your customers is more important than ever. If you ask Deb Kwiatt the secret to marketing, she will tell you that the answers lie in your customers. Listen to them and you’ll be able to create messaging that resonates. In her role as... by | May 3, 2021 | Blog, Marketing, MARKETING INTELLIGENCE
Where marketers are polishing up their content efforts. Are you striving for good, or great, with your content? The majority (77%) of marketers agree that their content marketing is effective, according to Skyword’s “2020 Content Marketing Trends”... by | Jan 18, 2021 | Blog, CONNECT MAGAZINE, CUSTOMER EXPERIENCE, DIGITAL MARKETING, DIRECT MARKETING, Marketing, STRATEGY
A couple of the newest buzzwords in marketing today are DOOH (Digital Out of Home) and CTV/OTT. CTV is the device used to watch TV content online, like a smart TV or a gaming console, while OTT is the delivery mechanism for TV content online, usually through streaming... by Admin | Jan 11, 2021 | Blog, CONNECT MAGAZINE, MARKET RESEARCH, Marketing, STRATEGY
Why Marketing is Accountable Craig Agranoff remembers marketing’s good old days. The thing is that he’s not quite sure if the memories feel like they were yesterday. The pandemic has changed all of that. Today’s chaos-charged environment continues to...
