The Blogosphere Is As Crowded As Ever [Infographic]
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The Blogosphere Is As Crowded As Ever [Infographic]

With all this talk of content quantity and quality, what kinds of content are marketers actually creating? To find out, coSchedule asked 1,597 marketers from 83 countries and published the results in this year’s State of Marketing Strategy Report. Here’s a look at what they said and, as you can see, blogging makes up almost half...

Posted by March 6, 2018June 19, 2019
Inside the Qualities of Effective CMO’s [Infographic]
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Inside the Qualities of Effective CMO’s [Infographic]

So, you want to be a master marketer? If you’re looking to drive your brand’s vision, there are certain attributes you need. According to CMO Insights’ “The CMO Survey,” 16.3% say the most important quality/ability is to be the voice of your customer at the leadership table. The report was based on data from 349...

Posted by January 18, 2018June 19, 2019
How Brand Mascots Make Ordinary Products Memorable
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How Brand Mascots Make Ordinary Products Memorable

Recently when I wrote a blog about Halloween costumes based on TV commercial characters, I realized that most of them were from insurance companies. In fact, there are quite a few mascots that represent insurance companies. There’s Flo from Progressive, Jake from State Farm, Mayhem from Allstate, the Aflac duck, and Geico has three: the...

4 Differences Between Marketing and Journalism
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4 Differences Between Marketing and Journalism

The journalism school at my college had two tracks of emphasis to choose from: news and information or strategic communication. News and information studied writing, reporting, and editing while strategic communication focused on marketing, advertising, and public relations. I did a little bit of both. My background in broadcast paid off when I shot and...

How Businesses are Seeing the Light from the Solar Eclipse
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How Businesses are Seeing the Light from the Solar Eclipse

2017 will be the first time a total solar eclipse is visible across the entire United States mainland since 1918, almost a century ago, and the first time ever that it will be visible from Northeast Kansas. Companies are cashing in on this uncommon phenomenon, from national chains to local businesses. Hotels are booked solid,...

What Causes Marketers the Most Stress?
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What Causes Marketers the Most Stress?

Quick, what’s the part of your job that gives you the biggest amount of daily stress?  It probably isn’t a surprise that in the life of today’s marketing leader the stress-inducers are, well, everything. A survey done by work management company Workfront and conducted online by MarketingProfs, found that over 60% of marketers are stressed and 25% said...

Posted by May 25, 2017June 19, 2019
Are You an Author Yet?
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Are You an Author Yet?

Did you ever dream of writing the next great american novel? OK maybe you haven’t set you sights quite that high but the opportunity to be an author is right in front of you. If you aren’t blogging about your business well…why not? Buyers search for information these days long before they engage a sales...

Why are Car Dealers Spending MORE on Direct Mail?
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Why are Car Dealers Spending MORE on Direct Mail?

In this digital world, it’s hard to ignore the increase in spending on direct mail among automobile dealers. Among the savviest advertisers around, car dealers have found the least crowded inbox is the mailbox. Check out our marketing minute. If you would like to learn more please contact us or give us a call at 816.459.8404.

Data-Driven Segmentation & Messaging
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Data-Driven Segmentation & Messaging

Sexy headline right? I know you might be ready to click away but here’s a newsflash: This is the future of marketing! Heck it’s here now and if you don’t embrace this stuff you will be in the buggy whip business.  It’s 2014, marketing and I.T. have collided and it is all about the data....

8 Ways to Improvise Your Way to Success
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8 Ways to Improvise Your Way to Success

Guest post by Michael J. Pallerino, taken from the April/May 2013 issue of our bi-monthly magazine, Connect. So, how do the worlds of improvisation and business compare? Tom Yorton, CEO of Second City Communications (SCC), shows you eight improvisation techniques that can help your business. No. 1: Seek Those “Yes, and …’ Moments Improvisation is about...