Be the Mailbox: Your 5-Point Plan to Direct Mail Success
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Be the Mailbox: Your 5-Point Plan to Direct Mail Success

Direct mail works. Think about it. In today’s over saturated digital landscape, are people really reading your digital direct marketing pieces? We’ll wait. Okay, now printed pieces. That’s a whole different ballgame. Sending a personalized piece in the mail is going to get attention—and always has. Here, Hallmark Business Connections and the Content Marketing Institute...

2020 Design Trends
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2020 Design Trends

With 2020 just around the corner, the design community is wondering what next year will bring. Research shows design is trending in many different ways. Here are some of the trends you’ll be seeing. Monochromatic Simple is in! Do you remember the enthusiastic use of duotone from a few years ago? Well, there has been...

Posted by November 25, 2019December 31, 2019
Brothers in Arms
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Brothers in Arms

Your 3-step plan for aligning marketing and sales Brands everywhere can swap stories about what it takes to keep their sales and marketing departments on the same page. According to a Content Marketing Institute (CMI) and LinkedIn survey, only 46 percent of marketers describe their sales and content marketing teams as well-aligned. That means 54...

Marketing Success with Large Format Printing
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Marketing Success with Large Format Printing

Marketing is about communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service, or brand. The biggest challenge for most marketing strategies is to continually, find new and innovative ways to do this. One of the most powerful tools marketers have at their disposal...

Posted by August 15, 2019August 15, 2019
How and When to Communicate with Buyers [Infographic]
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How and When to Communicate with Buyers [Infographic]

When do buyers like to hear from you during the sales process? Early on or later? Email or direct mail? A phone call or text? When and how you connect with your customers during the sales process is critical. According to the RAIN Group’s “5 Sales Prospecting Myths Debunked” survey, 71 percent of B2B buyers...

Posted by August 7, 2018June 19, 2019
Digital Summit Assembles Marketers on Latest Industry Trends
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Digital Summit Assembles Marketers on Latest Industry Trends

Last week, NextPage marketing director Joel Hornbostel and I attended the 2018 Digital Summit in Overland Park, Kansas. The two-day event at the Overland Park Convention Center was crowded with marketing professionals from around the region, gathered to learn about the latest marketing trends, strategy, and best practices. The ballroom on the second floor of...

Why Being Curious is so Important for Today’s Brands
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Why Being Curious is so Important for Today’s Brands

Curiosity may kill the cat, but it can give the marketer nine lives. That’s how Harish Bhat, author of “The Curious Marketer,” sees it. And he’s right: When trying to market your product or services, the bare minimum can be a death sentence. With so many forms of media presenting new opportunities to reach your...

Posted by May 14, 2018June 19, 2019
4 Best Practices of Email Lead Nurturing
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4 Best Practices of Email Lead Nurturing

When people download one of NextPage’s eBooks, part of our process is to follow up with them by personally contacting the visitor via email to suggest another eBook he might like and then briefly explained how NextPage works with his industry. Over the course of the next few months, he will receive additional personalized emails...

The Blogosphere Is As Crowded As Ever [Infographic]
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The Blogosphere Is As Crowded As Ever [Infographic]

With all this talk of content quantity and quality, what kinds of content are marketers actually creating? To find out, coSchedule asked 1,597 marketers from 83 countries and published the results in this year’s State of Marketing Strategy Report. Here’s a look at what they said and, as you can see, blogging makes up almost half...

Posted by March 6, 2018June 19, 2019
Inside the Qualities of Effective CMO’s [Infographic]
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Inside the Qualities of Effective CMO’s [Infographic]

So, you want to be a master marketer? If you’re looking to drive your brand’s vision, there are certain attributes you need. According to CMO Insights’ “The CMO Survey,” 16.3% say the most important quality/ability is to be the voice of your customer at the leadership table. The report was based on data from 349...

Posted by January 18, 2018June 19, 2019