Make it Count, Make it Real
Post

Make it Count, Make it Real

Earlier this year, Larry Fink, CEO of Blackstone, caused a stir in the business world when he published a letter highlighting the positive relationship with purpose and profits, suggesting that CEOs should rethink their business model to deliberately link purpose with profit. “Unnerved by fundamental economic changes and the failure of government to provide lasting...

Posted by February 25, 2020February 25, 2020
Be the Mailbox: Your 5-Point Plan to Direct Mail Success
Post

Be the Mailbox: Your 5-Point Plan to Direct Mail Success

Direct mail works. Think about it. In today’s over saturated digital landscape, are people really reading your digital direct marketing pieces? We’ll wait. Okay, now printed pieces. That’s a whole different ballgame. Sending a personalized piece in the mail is going to get attention—and always has. Here, Hallmark Business Connections and the Content Marketing Institute...

Purposefully
Post

Purposefully

When your brand is more about the cause than the money During the 2011 Thanksgiving shopping season, outdoor gear and apparel designer Patagonia ran an ad that turned more than a few heads. In big, bold letters, the ad read, “Don’t buy this jacket.” A closer look at the brand’s decision showed how it detailed...

2020 Design Trends
Post

2020 Design Trends

With 2020 just around the corner, the design community is wondering what next year will bring. Research shows design is trending in many different ways. Here are some of the trends you’ll be seeing. Monochromatic Simple is in! Do you remember the enthusiastic use of duotone from a few years ago? Well, there has been...

Posted by November 25, 2019December 31, 2019
Brothers in Arms
Post

Brothers in Arms

Your 3-step plan for aligning marketing and sales Brands everywhere can swap stories about what it takes to keep their sales and marketing departments on the same page. According to a Content Marketing Institute (CMI) and LinkedIn survey, only 46 percent of marketers describe their sales and content marketing teams as well-aligned. That means 54...

Marketing Success with Large Format Printing
Post

Marketing Success with Large Format Printing

Marketing is about communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service, or brand. The biggest challenge for most marketing strategies is to continually, find new and innovative ways to do this. One of the most powerful tools marketers have at their disposal...

Posted by August 15, 2019August 15, 2019
How and When to Communicate with Buyers [Infographic]
Post

How and When to Communicate with Buyers [Infographic]

When do buyers like to hear from you during the sales process? Early on or later? Email or direct mail? A phone call or text? When and how you connect with your customers during the sales process is critical. According to the RAIN Group’s “5 Sales Prospecting Myths Debunked” survey, 71 percent of B2B buyers...

Posted by August 7, 2018June 19, 2019
Digital Summit Assembles Marketers on Latest Industry Trends
Post

Digital Summit Assembles Marketers on Latest Industry Trends

Last week, NextPage marketing director Joel Hornbostel and I attended the 2018 Digital Summit in Overland Park, Kansas. The two-day event at the Overland Park Convention Center was crowded with marketing professionals from around the region, gathered to learn about the latest marketing trends, strategy, and best practices. The ballroom on the second floor of...

Why Being Curious is so Important for Today’s Brands
Post

Why Being Curious is so Important for Today’s Brands

Curiosity may kill the cat, but it can give the marketer nine lives. That’s how Harish Bhat, author of “The Curious Marketer,” sees it. And he’s right: When trying to market your product or services, the bare minimum can be a death sentence. With so many forms of media presenting new opportunities to reach your...

Posted by May 14, 2018June 19, 2019
4 Best Practices of Email Lead Nurturing
Post

4 Best Practices of Email Lead Nurturing

When people download one of NextPage’s eBooks, part of our process is to follow up with them by personally contacting the visitor via email to suggest another eBook he might like and then briefly explained how NextPage works with his industry. Over the course of the next few months, he will receive additional personalized emails...