by NextPage | Nov 22, 2011 | Blog, DIRECT MAIL, DIRECT MARKETING, MULTI-CHANNEL MARKETING
The stand alone direct mail letter may soon be on exhibit at your neighborhood history museum. When is the last time you received a B2C letter at home without some sort of digital embellishment printed in the letter or inserted in the piece? It’s probably been awhile...
by NextPage | Oct 18, 2011 | Blog, DIRECT MARKETING, EMAIL MARKETING, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING
Are your marketing messages hot, cold, lukewarm, or 86’d upon receipt? If you don’t know, you probably haven’t been testing. When in doubt that your marketing messages are truly authentic or well received by your customers, do the trusted A/B split. People who A/B...
by NextPage | Oct 7, 2011 | Blog, CAMPAIGN MANAGEMENT, DIRECT MARKETING, MARKETING MANAGEMENT
Are your direct mail marketing numbers spiking or splatting? If you want to bring in at least three new projects from your existing clients in the next 60 days stop selling and start solving. Solution selling is the quickest way to move from being a bother...
by NextPage | Jul 21, 2011 | Blog, BRAND ASSET MANAGEMENT, GREEN PRINTING, MARKETING MANAGEMENT
Research entitled “Mapping + Tracking: The Optimized Marketing Supply Chain” by the CMO Council, depicts a threatening picture of inefficiency and waste in the Marketing Supply Chain. This post summarizes this great research. As marketers seek to provide the timeliest...
by NextPage | Jul 13, 2011 | Blog, BRAND ASSET MANAGEMENT, DIRECT MARKETING, MARKETING MANAGEMENT
Prompted by growing demands from CEO’s and CFO’s for greater accountability, marketers have begun to focus on improving the efficiency of marketing operations. They now recognize that improving the productivity of marketing operations can be a powerful way to stretch...