10 Ways to Get Your Direct Mail Read by Millennials
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10 Ways to Get Your Direct Mail Read by Millennials

Look around the next time you’re in a coffee shop, airport, bookstore or public area and you’ll see Millennials (often called Gen Ys) pecking away on their smart phones or iPads like there wasn’t another human being around for miles. However, just because Generation Ys are completely absorbed in technology that doesn’t mean the only...

Priceless Takeaways from Casino Marketing Award Winners – Part II
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Priceless Takeaways from Casino Marketing Award Winners – Part II

This is the second part of a blog post series gleaning lessons from the direct marketing successes of four casinos that won the Romero Awards in 2012. Romero Awards recognize outstanding, accountable, measurable casino marketing. In this post you can learn takeaways from Oaklawn Racing and Gaming in Hot Springs, Ark., and Seminole Casino, Coconut...

Turning a Slow Day into a Hay Day
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Turning a Slow Day into a Hay Day

Turning a Slow Day into a Hay Day Gold River Casino employees used to dread Sundays because the floor was barren and therefore food and beverage sales were slow, too. To increase Sunday play, Gold River put a reusable coupon into its monthly direct mail piece. The additional free-play offer increased revenues more than $200,000...

VDP Allows Bridal Service Companies and Brides to Get Personal
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VDP Allows Bridal Service Companies and Brides to Get Personal

When Savvi Formalwear, a group of 35 independent formal wear retailers, wanted to connect with more soon-to-be brides, it chose the print and digital trifecta — direct mail, email and personalized landing pages. All of Savvi Formalwear’s direct mail pieces were personalized using variable data printing (VDP), with coupons or incentives such as the two free airline tickets...

Are You Part of the 73%?
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Are You Part of the 73%?

Mail is still first class in the eyes of 73% of consumers in America who still prefer to receive direct mail for brand communications. So despite all the press and pixels that social and email marketing get, direct mail is still tops in the eyes of consumers. Despite the exposure of digital channels, direct mail is expected to grow...

Do Your Direct Mail Envelopes Bring the Pain Home?
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Do Your Direct Mail Envelopes Bring the Pain Home?

The article below is admittedly a personal review of some direct mail I received.  I am not privy to the strategies of any of these pieces or the metrics associated with the return on investment for these campaigns. As a direct marketer I know that all that really matters is the testing matrix and campaign...

6 Tips to Make Sure Your Variable Marketing Project Doesn’t Crash and Burn
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6 Tips to Make Sure Your Variable Marketing Project Doesn’t Crash and Burn

If your business wasn’t part of the early adopters of variable data printing, this blog post is for you. This piece will keep you far from the technical grenades that can burn you if you don’t prepare your database or file correctly for hand off to your variable partner for execution. Data First, Creative Second Start...

Neuroscientists Confirm Direct Mail is Alive and Kicking
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Neuroscientists Confirm Direct Mail is Alive and Kicking

Direct Mail is alive and kicking even if your original cell phone is not. Despite the attraction toward digital marketing, direct mail is far from extinct. According to a study conducted by Millward Brown, Using Neuroscience to Understand the Role of Direct Mail, physical marketing materials vs. virtual marketing materials engage customers far better and trigger...

10 Terminal Design Flaws in Senior Living Mailer
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10 Terminal Design Flaws in Senior Living Mailer

The postcard below from Excelsior Springs Hospital arrived in a mailbox of a 50-year-old living in a subdivision with mixed housing. For the recipient, it was off message. They were not interested in comparing residential care homes quite yet being that they are only 50 years old. I live in a subdivision designed for people to progress...

Holidays by the Numbers
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Holidays by the Numbers

The holidays are the busiest time of year for the Post Office and this year was no exception. The numbers below show just how much mail travels through the USPS between Thanksgiving and Christmas.  Happy Holidays everybody!