by NextPage | Mar 20, 2014 | Blog, PRINT PLUS, QR CODES
Print is only one component in today’s complex communications channel, where value is derived from combining media options. According to market research firm InfoTrends, “print plus” is a major driver of cross-media usage. Over the past few years, a number of new...
by NextPage | Feb 20, 2014 | Blog, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, VARIABLE DATA PRINTING
This is the second in a four part series about using digital print marketing in your business. These three best practices will help you optimize the use of digital printing in your marketing efforts. Traditional marketing rules apply. When marketers begin implementing...
by NextPage | Feb 20, 2014 | Blog, BRAND ASSET MANAGEMENT, INSURANCE SERVICES, VARIABLE DATA PRINTING
Notice the title of this blog is not digital printing but digital print marketing. Digital printing is simply a technology, while digital print marketing is a strategy to use that technology to run your business better. This series will examine some best practices to...
by NextPage | Feb 7, 2014 | Blog, DIRECT MAIL, DIRECT MARKETING, MULTI-CHANNEL MARKETING
We all have theories on how to best market to Generation Y (also referred to as Millennials). The industry is saturated with articles on how this group of young adults’ (born between 1977 and 1995) spending power will continue to grow. Some marketing leaders believe...
by NextPage | Jul 23, 2013 | DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, VARIABLE DATA PRINTING
The evolution of digital printing has transformed the world of direct marketing. No longer must the same static messages be sent to every customer on your mailing list. Instead, the use of customer information databases and variable data printing (VDP) allows a...