Will Clickable Paper Replace QR Codes?
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Will Clickable Paper Replace QR Codes?

Ever since the increased popularity of digital products there has been a desire to create a successful integration of print with digital. QR Codes, those tiny black squares arranged in a grid that allows linking to a URL when used with an imaging device, have filled that gap for the last decade or so, but...

Posted by October 2, 2018October 2, 2018
Understanding the Significance of Color Management in Printing
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Understanding the Significance of Color Management in Printing

Have you ever had an issue where you print a full-color image and it comes out looking nothing like it did on screen? Perhaps it’s too dark, too faded, not red enough, or the colors are blending when they shouldn’t. This is likely a color management problem. There’s a big difference between what we can...

Why Non-Profits Should Use Variable Data Printing in Direct Mail
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Why Non-Profits Should Use Variable Data Printing in Direct Mail

Have you ever donated to charity and received a message in return that says something like, “Thank you. Your donation is very much appreciated.” Blah, it makes me cringe. You can tell it’s the same letter sent to all donors and it certainly doesn’t make you feel like your gift is fully appreciated. How do...

Why Craftsmanship is Still Important in Printing
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Why Craftsmanship is Still Important in Printing

Browsing catalogs that came in the mail was one of my favorite parts of the holidays when I was a kid. I would look at the pictures and read about this season’s new gadgets and toys and yell “Mom, I want that!” I realize now from working in marketing as an adult that a great...

There’s No Substitute for the Emotional Connection of Paper
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There’s No Substitute for the Emotional Connection of Paper

In 2016, the Paper & Packaging Board hired Heart+Mind Strategies to study the emotional connection people have with paper. Researchers asked subjects to touch different types of paper and choose their favorite based on its tangible qualities. Subjects then were asked a series of questions designed to regress their decision-making process and reveal the emotions...

Posted by June 27, 2017June 19, 2019
Why You Should Hug a Tree and Kiss a Paper Maker on International Day of Forests
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Why You Should Hug a Tree and Kiss a Paper Maker on International Day of Forests

In 2012 the United Nations General Assembly proclaimed March 21st the International Day of Forests, to celebrate and help raise awareness of the importance of all types of forests. The theme for 2017 is Forests and Energy. According to Two Sides North America, wood provides the world with more energy than solar, hydroelectric or wind...

Posted by March 21, 2017March 29, 2017
Pantone’s Color of the Year 2014
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Pantone’s Color of the Year 2014

2014 is here! It’s that time of year for the “best of” lists and predictions for the year to come. With that in mind, we thought we’d share the 2014 color of the year from PANTONE. There is also a list of past winners since 2000. Have you used any of those in your designs?...

Revealing Facts Behind Catalog Shoppers
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Revealing Facts Behind Catalog Shoppers

Catalogs have survived the ages by changing along side the needs of consumers. Today 20,000 catalogs mail annually, but you might be surprised to learn who reads them, buys from them, tosses them or references them on their trip to the retail store or bedroom to get online and make the long awaited purchase. Here...

Print 2.0: Smart Print that Works Harder
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Print 2.0: Smart Print that Works Harder

“By mixing the message across different media you increase the likelihood that the recipient will see the message,” – Dr. John Leininger, Professor of Graphic Communications, Clemson University This is a guest post by Lorrie Bryan, a writer and public relations professional based in Atlanta. Today, smart companies understand how to leverage the inherent value...

Posted by April 14, 2011May 29, 2019
Determining the Best Way to Produce a Variable Data Print Project
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Determining the Best Way to Produce a Variable Data Print Project

I love a debate.  One that is often tossed around in the print production community is the best way to produce printed pieces with variable text and imagery.  Before we go any farther, let’s do a little glossary to make sure this is easy to understand.  At NextPage http://www.gonextpage.com/ mean the following in relation to...

Posted by February 1, 2011May 29, 2019