Stay up to date with the latest trends, insights, and innovations in print, marketing, and design — straight from our team of experts
8 TIPS FOR QUALITY CONTENT Content is a crucial part of your marketing strategy. But how does it measure up? Take it to the next level with these 8 hallmarks of quality content from Skyword: NO. 1 PURPOSEFUL Every piece that is published must have a clear purpose that aligns
At NextPage we do a lot of projects that deserve a spotlight. As with other idea people, we believe the sharing of ideas can have a major effect on the creative process. We hope that some of our most enjoyable and sometimes ambitious projects may spark something in our readers
PROVIDES FEEDBACK & DATA Your customers and employees on the frontline are your best source of real-time feedback. Together they can diagnose the good, the bad and the ugly, and identify opportunities to create better customer experiences. OFFERS STORIES YOU CAN SHARE When it comes to the good, the bad
Creative leaders discuss how to move forward In a roundtable discussion, we share the insights of three agency principals amidst these confusing times: Billy Mitchell, founder and CEO of MLT Creative; Justin Ahrens, co-founder and chief evangelist of Rule29; and Terry Marks, principal of Tmarks Design. Take a look at
For the past 14-plus years, Sylvie Tongco has worked in communications and marketing in the technology world. Spending the majority of her career helping Silicon Valley startups, enterprise companies and venture capital firms unlock their stories to build sustainable and thought-leading positions, she understands the power of a good story.
When the world has moved to more of a digital centric ideology, how do you cut through the clutter? You go old school. That’s right, ink on paper cuts through the digital landscape and reaches recipients. What’s more old school than the catalog in the mail! When a catalog is
Report shows increased use of devices It’s a digital world. The turn towards devices and the internet happened long before COVID-19, but the lockdown and social distancing exacerbated it. People could not interact face-to-face, so they picked up their devices for connection and communication. Check out which devices internet users
A Look At What Works And Why It is not just marketing. It is engagement economy. There is a shrinking gap between companies and their customers because the tools of engagement have evolved to make it a tighter connection. No wonder the sales funnel has skipped right over the sales
Barriers to creating effective content Creating content leads to business success, so why isn’t everyone doing it? Some businesses simply do not have the time, materials or bandwidth. Take a look at the most common barriers to creating content from the “Adobe 2020 Content Management Report,” and let us know
In today’s ever-evolving media landscape, making an emotional engagement with consumers takes work. But with a little effort, you can do it. Google’s chief evangelist of brand marketing, Gopi Kallayil, offers these tips for getting on their radar: NO. 1 REDUCE CONSUMER FRICTION USING THE LATEST TECHNOLOGY Look no further
