by Guest Blogger | Feb 1, 2021 | Blog, CONTENT MARKETING, GRAPHIC DESIGN
4 Corona Imagery Trends NO. 1 SUSTAINABILITY On the rise even before the pandemic, environmentally friendly images have taken the world by storm. NO. 2 HONEST IMPERFECTION It is out with the spotless and picture-perfect, and in with the messy and relatable. NO. 3...
by | Jan 25, 2021 | Blog, CONTENT MARKETING, MARKET RESEARCH, MARKETING ROI
Top predicted areas for content marketing investment in 2021 Welcome 2021 and the new challenges of the year. That is, on top of the ongoing challenges from last year. The events of 2020 shook the world, but content marketers buckled down to do what they do...
by | Jan 18, 2021 | Blog, CONNECT MAGAZINE, CUSTOMER EXPERIENCE, DIGITAL MARKETING, DIRECT MARKETING, Marketing, STRATEGY
A couple of the newest buzzwords in marketing today are DOOH (Digital Out of Home) and CTV/OTT. CTV is the device used to watch TV content online, like a smart TV or a gaming console, while OTT is the delivery mechanism for TV content online, usually through streaming...
by Admin | Jan 11, 2021 | Blog, CONNECT MAGAZINE, MARKET RESEARCH, Marketing, STRATEGY
Why Marketing is Accountable Craig Agranoff remembers marketing’s good old days. The thing is that he’s not quite sure if the memories feel like they were yesterday. The pandemic has changed all of that. Today’s chaos-charged environment continues to...
by Admin | Jan 4, 2021 | Blog, CONNECT MAGAZINE, CUSTOMER EXPERIENCE, LARGE FORMAT PRINTING
At NextPage we do a lot of projects that deserve a spotlight. As with other idea people, we believe the sharing of ideas can have a major effect on the creative process. We hope that some of our most enjoyable and sometimes ambitious projects may spark something in...
by | Dec 7, 2020 | Blog, MARKET RESEARCH, Marketing, MARKETING INTELLIGENCE, SOCIAL MARKETING, STRATEGY
In Deloitte Insights’ recently published “2021 Global Marketing Trends” report, the loss of confidence among executives to influence their peers is staggering but not all that surprising. In a world that has become fairly self-oriented, it turns out...