by NextPage | Jun 28, 2018 | Blog, DIRECT MAIL
With millennials poised to become the dominant force in the economy, companies must learn how to reach this demographic. US consumers ages 18 to 34 engage with brands far more extensively than their older counterparts. It’s natural to assume this generation is...
by | Jun 26, 2018 | Blog, DIRECT MAIL, Marketing, PRINT, VARIABLE DATA PRINTING
It’s finally time for the trade show you’ve been preparing all year for. This is a unique opportunity for you to interact with potential customers face to face, the richest communication method in the world. You set up your beautifully designed booth, fill the candy...
by NextPage | Jun 21, 2018 | Blog, DIRECT MAIL, PRINT
With so many ways to get your message into a customer’s mailbox, how do you choose? The key to selecting the perfect direct mail format is to make sure the direct mail’s presentation squares with your content. You’re not going to announce a one-day sale in a copious...
by | Jun 14, 2018 | Blog, IP targeting
I first became aware of geofencing technology in 2014. Shortly after the iOS 7 update, I began noticing an app icon in the bottom left-hand corner of my phone screen, most frequently when I was near a Starbucks. Soon after, I began receiving push notifications for...
![How Prospects Seek Out Relevant Content [Infographic]](https://gonextpage.com/wp-content/uploads/2018/06/Screenshot_1-1-e1528921963505.jpg)
by | Jun 14, 2018 | Blog, CONNECT MAGAZINE, CONTENT MARKETING, INFOGRAPHIC
80 percent of B2B marketers say they are focused on building audiences through content marketing initiatives. In addition, 78 percent of marketers credit the content creation process while 72 percent cite strategy for increasing their continued success in such...
![Direct Mail Strategies for Trade Show Success [PODCAST]](https://gonextpage.com/wp-content/uploads/2018/06/Gina-podcast-e1528227005914.png)
by NextPage | Jun 12, 2018 | Blog, DIRECT MAIL, MULTI-CHANNEL MARKETING, STRATEGY, VARIABLE DATA PRINTING
Gina Danner, CEO of NextPage and a direct mail and marketing expert, was recently the special guest on Trade Show Insights, a monthly podcast hosted by Marlys Arnold. The two discussed how trade shows and direct mail go together and how direct mail has evolved with...
