Stay up to date with the latest trends, insights, and innovations in print, marketing, and design — straight from our team of experts
Much like many other industries across the United States (and around the globe), current research shows the ongoing COVID-19 pandemic has disrupted many global industries and this includes the print industry of America. The challenges facing print manufacturing companies during the lockdown had a major impact on the hierarchy of
Effective branding helps build your reputation among the public. A powerful brand identity makes you stand out from the competition and shares the values of your business so you can attract ideal clients. Whether you have developed a professional brand (or not), your business already has a brand in the
As a person involved in the health insurance marketing business, your brand is your business. In other words, your insurance branding is what creates the impression the public has when they think about your company. Successful insurance marketing requires you to have a public image that is reliable and trustworthy.
There was a time in the not too distant past where you could only use offset printing techniques to create marketing materials for large campaigns. Flash forward to the present when almost 90% of marketers in the United States have reported measurable improvements in their direct mail efforts thanks to
In order to get the attention of customers, you need to be where they are and consumers are everywhere these days. There are more marketing outlets than ever before and this needs to be considered in order to develop a successful marketing strategy. Consumers now have more control than marketers
Direct mail counts as one of the oldest forms of business advertising that is still in use by companies of all sizes. Despite its age and the doubts some have about its viability, it is still one of the most efficient and cost-effective methods of achieving targeted advertising. The proper
The branding power and marketing value of custom promotional products cannot be overstated. These custom promotional items help customers understand your brand and have a better awareness of it. Businesses that use customizable promotional products increase their chances of being remembered by the public. Promotional items have been shown to
When discussing the idea of large format for business signage, you probably think of signage designed to increase the number of customers that frequent a restaurant, store or office. However, healthcare facilities are another type of business that benefits from large format design and printing. Although you might not pay
NextPage understands the difficulties almost all businesses are facing in the current marketing arena. While you want your franchisees, and your marketing and sales organizations, to operate efficiently and show results, you also want to make sure they are correctly complying with your established brand standards. Research has shown that
VDP is a print marketing technique that lets you produce any quantity of high-quality advertising pieces while still personalizing them for every customer (commonly known as one-to-one marketing).
