by NextPage | Aug 5, 2015 | Blog, CUSTOMER EXPERIENCE, DIRECT MAIL, GREEN PRINTING, PRINT PLUS, VIDEOS, VISION & VALUES
If you know me, you know I love learning more about the manufacturing process. In fact, one of my favorite TV shows is, “How’s It Made.” Several years ago I was given the opportunity to visit a paper mill and actually got to see paper being manufactured. It is so...
by NextPage | May 12, 2014 | Blog, CUSTOMER EXPERIENCE, GREEN PRINTING
Eco-Friendly. Another buzzword right? Printing and mailing responsibly should be important to your printer, even if it means mailing fewer pieces. Here are 4 things your printer should be offering to move toward that goal. Database Cleansing – Before producing...
by NextPage | Jul 28, 2011 | Blog, BRAND ASSET MANAGEMENT, GREEN PRINTING, MARKETING MANAGEMENT
Last Week we discussed the results from a CMO Council Research entitled “Mapping + Tracking: The Optimal Marketing Supply Chain“. This overview pointed out four key actions marketers could take to Obliterating Obsolescence: Leverage Digital Printing Strategies Cross...
by NextPage | Jul 21, 2011 | Blog, BRAND ASSET MANAGEMENT, GREEN PRINTING, MARKETING MANAGEMENT
Research entitled “Mapping + Tracking: The Optimized Marketing Supply Chain” by the CMO Council, depicts a threatening picture of inefficiency and waste in the Marketing Supply Chain. This post summarizes this great research. As marketers seek to provide the timeliest...
by NextPage | Jan 27, 2011 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, GREEN PRINTING, MARKETING MANAGEMENT, VARIABLE DATA PRINTING
There is an epidemic that threatens the Marketing Supply Chain. The CMO Council’s recent report “Mapping + Tracking: The Optimized Marketing Supply Chain” paints a clear picture of inefficiency and waste in marketing operations. As marketers seek to provide the most...
by NextPage | Oct 25, 2010 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, GREEN PRINTING
I work in the ultimate green environment: the world’s largest underground business complex. Yes, NextPage’s building is located in one of Kansas City’s nine underground commercial real estate parks. It’s always a comfy 68 degrees. We don’t even have...