by Gina Danner | Jun 22, 2021 | Blog, Marketing, MARKETING MANAGEMENT, STRATEGY
The importance of value-based marketing In Deloitte Digital’s recent report, “Navigating Uncertainty: The Protector, the Pragmatist, and the Prevailer,” 16,000 people were surveyed about the motivations that matter to humans. Utilizing yet another... 
by Guest Blogger | May 20, 2021 | Blog, CAMPAIGN MANAGEMENT, Marketing, MARKETING MANAGEMENT, STRATEGY
Why connecting with your customers is more important than ever. If you ask Deb Kwiatt the secret to marketing, she will tell you that the answers lie in your customers. Listen to them and you’ll be able to create messaging that resonates. In her role as... by | Apr 19, 2021 | Blog, Marketing, MARKETING MANAGEMENT, STRATEGY
Which marketing trends will survive the pandemic? There’s been a lot of talk about what to expect in the “new normal.” Customer behavior is not the same as it was a year ago and is still constantly shifting. Knowing which marketing trends to keep and... by | Mar 29, 2021 | Blog, Marketing, MARKETING MANAGEMENT, STRATEGY
March 17th is always a bit of a party. The morning of March 18th, however, can be a bit of a struggle. The queasy stomach, the headache and the general malaise of the morning after is not a lot of fun. And, in the moment, you wonder if the hangover will ever end. Much... by Admin | Jun 4, 2013 | Blog, CAMPAIGN MANAGEMENT, MARKETING MANAGEMENT
Mark McGuinness of Lateral Action guest posted a terrific blog at Copyblogger: Are You a Marketing Artist or Scientist? In it he describes two distinct tribes that most marketers fall into (1) the right-brain types that like to create and find inspiration in coffee... by Admin | Dec 27, 2011 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING MANAGEMENT
Over lunch, my friend described the duress his associates were going through because of a switch from fixed-to-zero-based budgeting. In essence, department heads could no longer use last year’s budget adjusted for inflation. They instead had to cost justify each...
