by NextPage | Dec 10, 2015 | Blog, DIRECT MAIL, DIRECT MARKETING, MARKETING INTELLIGENCE, MARKETING MANAGEMENT, MARKETING ROI, MULTI-CHANNEL MARKETING
The millennial market is now the nation’s largest living generation, according to the US Census Bureau; the millennials (age 18-34) are projected to number 75.3 million, surpassing the baby boomers by the end of this year. Contrary to popular belief, this digital...
by NextPage | Jul 27, 2015 | Blog, CUSTOMER EXPERIENCE, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING MANAGEMENT, MARKETING ROI, MULTI-CHANNEL MARKETING
Or Delete Buttons Ok, so you know the statistics. You know that on average, the email marketing open rate is 22-23%. The click rate is less than 5 %. If your business is using this as your primary marketing tool, you may believe that even if they don’t...
by NextPage | May 26, 2015 | Blog, DIRECT MARKETING, MARKETING AUTOMATION, MARKETING ROI, MULTI-CHANNEL MARKETING, SOCIAL MARKETING
We discussed in Part 2 of this series the critical role data management now plays in the day to day life of the marketing professional. In Part 3 we delve into the seemingly unlikely marriage of the CIO and the CMO. The ‘always-on’ customer has led to massive...
by NextPage | May 21, 2015 | Blog, DIRECT MARKETING, MARKETING MANAGEMENT, MARKETING PORTAL, MARKETING ROI
Today’s CMOs must be culturally connected and understand what’s important to the brand and consumers in the current marketplace. As more and more consumer data is being collected the importance of ascertaining what is and is not relevant has become as much art as...
by NextPage | May 14, 2015 | Blog, DIRECT MARKETING, MARKETING AUTOMATION, MARKETING PORTAL, MARKETING ROI, MULTI-CHANNEL MARKETING
The Evolution of Marketing NextPage is fully aware that the digital age has redefined marketing, and in so doing, created an evolved definition of the role of Chief Marketing Officer. You can almost visualize a ‘March of Progress’ type of illustration. It would begin...
by NextPage | Mar 27, 2015 | Blog, CONTENT MARKETING, EMAIL MARKETING, MARKETING ROI, SOCIAL MARKETING
A new day is dawning for marketers. It was bound to happen. According to a report by Regalix, marketers are steadily moving away from many traditional search tactics and are becoming increasingly content focused. The “2014 State of Search Marketing Report” shows that...
