by | May 8, 2019 | Blog, DATABASE MARKETING, DIGITAL MARKETING, Marketing, STRATEGY
In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into action is easier said than done. Often, the problem is that, with so much data at their disposal,...
by Admin | May 14, 2018 | Blog, CUSTOMER EXPERIENCE, Marketing, PRINT, PRINT PLUS, VIDEOS
The world’s largest furniture retailer, IKEA, has a new print ad on the back of the United Arab Emirates’ Good Magazine that it calls “the sleepiest print ad ever made.” The campaign is called Sömnig, which is Swedish for “sleepy,”...
by Admin | Dec 28, 2017 | Blog, BRANDING, DIGITAL MARKETING, Marketing, MARKETING PORTAL
A common mistake a company can make when they begin to expand to more locations is maintaining brand consistency. You need to make sure your customers will enjoy the same experience at a new location that they have come to expect from your established stores. In...
by Admin | Dec 26, 2017 | Blog, DATABASE MARKETING, Marketing, MARKETING PORTAL
Marketing Portals, Marketing Storefronts, or Marketing Communication Portals offer a marketing asset management solution that can serve a wide range of industries, including retail stores, dealer networks, distributed sales forces, and franchise systems. Sales...