With most Americans spending much of 2020 – and 2021 at home due to COVID-19 and the resulting pandemic, getting the mail became more exciting than ever before. Many companies took advantage of this captive audience, and thus direct mail marketing increased by...
Research shows that companies with aligned sales and marketing teams are more efficient at closing deals and winning new customers. In other words, it’s more important than ever to have sales and marketing alignment to get ahead – and stay there. However,...
[cmsmasters_row][cmsmasters_column data_width=”1/1″][cmsmasters_text] Designing, proofing, printing, and delivering effective direct mail marketing campaigns was a time-consuming process; until now. Automated direct mail marketing advancements eliminate...
Marketing automation has become a powerful tool for businesses looking to connect with customers as well as save time and money on manpower. The growing ability to easily connect with consumers in a quick manner through online marketing platforms has proven to have a...
The main challenges involved in marketing financial services remain unique to that particular industry. Some of the main challenges of financial institutions marketing include evolving technology, a generational shift, and a lack of consumer trust. These are just a...