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IP Targeting With Venue Replay – Using High-Value Locations

by Admin | Mar 8, 2018 | Blog, IP targeting, Marketing, STRATEGY

IP Targeting is a new marketing method that matches IP addresses to physical addresses. This means that when you send someone a direct mail campaign, you can also deliver them personalized digital ads on devices connect to their home network. But what if you...

iPhone Update Scans QR Codes Without An App

by Admin | May 8, 2018 | Blog, CUSTOMER EXPERIENCE, DIRECT MAIL, QR CODES

QR codes are one of the many great ways print and digital tactics are combined. They direct consumers to digital content instantly without needing to memorize a web address. For years, smartphone users have had to download the official QR code app to scan them....

7 Reasons Why Direct Mail Gets High Response Rates

by | May 10, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, MARKETING ROI, PERSONALIZATION, PERSONALIZED URLS, STRATEGY

Would you rather have 5.1% or 0.6% of $100,000? The choice is a no-brainer, and is the premise for why direct mail works. With a household response rate of 5.1% compared to a 0.6% email response rate, direct mail expands a campaign’s reach and yields higher response...

The Device Vice

by | Aug 31, 2020 | Blog

Report shows increased use of devices It’s a digital world. The turn towards devices and the internet happened long before COVID-19, but the lockdown and social distancing exacerbated it. People could not interact face-to-face, so they picked up their devices...

On The Record With Thales Teixeira

by | Feb 8, 2021 | Blog, CONNECT MAGAZINE, STRATEGY

Best selling author on the future of business Thales Teixeira has spent a considerable amount of time dissecting the ins and outs of the business world. In his recent book, “Unlocking the Customer Value Chain,” he details the disruption in traditional...