by | Feb 28, 2017 | PRINT
In a previous work life, I was the publisher of a Kansas City weekly newspaper, The Pitch, for over 10 years. The format offers distribution of local entertainment, food, music, and long form investigative journalism. I enjoyed it immensely, and lived through the...
by NextPage | Aug 25, 2014 | AUGMENTED REALITY, Blog, CUSTOMER EXPERIENCE, VIDEOS
This is a re-post of a blog that we published earlier this year. We are re-posting because the subject is print plus augmented reality and we are proud to announce that our next edition of Connect Magazine will have an augmented reality experience included! A simple...
by NextPage | Mar 20, 2014 | Blog, PRINT PLUS, QR CODES
Print is only one component in today’s complex communications channel, where value is derived from combining media options. According to market research firm InfoTrends, “print plus” is a major driver of cross-media usage. Over the past few years, a number of new...
by NextPage | Jul 30, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING
For years, companies have been capitalizing on the power of print advertising to attract customers in cross-media marketing campaigns. Cross-media marketing helps companies take advantage of the variety of different media formats that are available for modern...
by NextPage | Jul 18, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, INSURANCE SERVICES, MULTI-CHANNEL MARKETING
The Response Rates of Cross-Media Marketing Campaigns still support the need for “hybrid marketing”, better known as cross-media marketing techniques. Digital media and direct mail actually complement each other, and because of this fact, there will...