by | Mar 29, 2021 | Blog, Marketing, MARKETING MANAGEMENT, STRATEGY
March 17th is always a bit of a party. The morning of March 18th, however, can be a bit of a struggle. The queasy stomach, the headache and the general malaise of the morning after is not a lot of fun. And, in the moment, you wonder if the hangover will ever end. Much...
by | Feb 22, 2021 | Blog, CAMPAIGN MANAGEMENT, CONTENT MARKETING, Marketing
Set yourself up for success and keep your marketing campaign on track with this checklist from MarketingProfs: STEP 1: IDENTIFY THE GOAL First and foremost, decide what you want to accomplish. You can’t create steps if you don’t know what you’re...
by | Sep 20, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, VARIABLE DATA PRINTING
Have you ever received a generic piece of mail that made you feel like one of the masses? It might say something like “Dear Homeowner” or “Our Neighbors At”. On the other hand, have you received mail that included your name and an offer related to something you are...
by NextPage | May 27, 2014 | Blog, EMAIL MARKETING, MARKETING AUTOMATION
As we have mentioned many times in previous posts, buyers today spend a great deal of time doing online research. This practice often brings them to the attention of a company’s sales and marketing teams long before they are ready to make a buying decision. B2B buyers...
by NextPage | May 1, 2014 | Blog, DIRECT MARKETING, MARKETING MANAGEMENT, MARKETING PORTAL
Three more helpful tips to help you succeed with web-to-print technology. This is the second in a three part series that covers helpful tips for companies that are using web-to-print solutions for marketing and document management. Think about pricing, not in terms of...
