Ring in the New Year by Conducting a Marketing Audit
Over lunch, my friend described the duress his associates were going through because of a switch from fixed-to-zero-based budgeting. In essence, department heads could no longer use last year’s budget adjusted for inflation. They instead had to cost justify each...Print Procurement: The Lesser Known Facet of Marketing Automation
As the economy shows signs of shifting in a more positive direction, many companies are revisiting direct marketing programs that were profitable years ago but were cut during the height of the recession to reduce marketing budgets. Contrary to the boom years, most...
Video: Advanced Variable Data Printing
Advanced Variable Data Printing Case Studies Variable Data Printing, the process of personalizing print communications using database information, has progressed rapidly during the last twenty years, opening up exciting opportunities to improve marketing relevance and...