by Admin | Sep 13, 2012 | Blog, SOCIAL MARKETING
Social networks began on college campuses. It didn’t take long for them to become part of our daily lives. A few years later, we were connected with friends on the other side of the world. The networks then went through a commercial revolution, where companies... by Admin | Apr 10, 2012 | Blog, DIRECT MARKETING, VARIABLE DATA PRINTING
Like dedicated Olympians, we trained, we performed, and we took home two Gold and one Silver award this March in the Kansas City Direct Marketing Association’s equivalent to the Olympics—The Ambit Awards. (Ambit stands for AMBITious Achievement.) Our fingers are sore... by Admin | Dec 27, 2011 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING MANAGEMENT
Over lunch, my friend described the duress his associates were going through because of a switch from fixed-to-zero-based budgeting. In essence, department heads could no longer use last year’s budget adjusted for inflation. They instead had to cost justify each... by Admin | Apr 27, 2011 | Blog, CAMPAIGN MANAGEMENT, MARKETING AUTOMATION, MARKETING MANAGEMENT, VIDEOS
As the economy shows signs of shifting in a more positive direction, many companies are revisiting direct marketing programs that were profitable years ago but were cut during the height of the recession to reduce marketing budgets. Contrary to the boom years, most... by Admin | Mar 23, 2011 | Blog, VARIABLE DATA PRINTING, VIDEOS
Variable Data Printing, the process of personalizing print communications using database information, has progressed rapidly during the last ten years, opening up exciting opportunities to improve marketing relevance and response. However, many organizations, direct...
