by Admin | Dec 27, 2011 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING MANAGEMENT
Over lunch, my friend described the duress his associates were going through because of a switch from fixed-to-zero-based budgeting. In essence, department heads could no longer use last year’s budget adjusted for inflation. They instead had to cost justify each... by Admin | Apr 27, 2011 | Blog, CAMPAIGN MANAGEMENT, MARKETING AUTOMATION, MARKETING MANAGEMENT, VIDEOS
As the economy shows signs of shifting in a more positive direction, many companies are revisiting direct marketing programs that were profitable years ago but were cut during the height of the recession to reduce marketing budgets. Contrary to the boom years, most... by Admin | Mar 23, 2011 | Blog, VARIABLE DATA PRINTING, VIDEOS
Advanced Variable Data Printing Case Studies Variable Data Printing, the process of personalizing print communications using database information, has progressed rapidly during the last twenty years, opening up exciting opportunities to improve marketing relevance and... by Admin | Feb 23, 2011 | Blog, QR CODES
I’ve had several conversations recently about the basics of creating QR Codes, and how to track visits to your site via a QR Code scan. So, I’d like to share a couple options for creating trackable QR Codes for your direct marketing and variable data printing, with... by Admin | Aug 31, 2010 | Blog, DATABASE MARKETING, DIRECT MAIL, EMAIL MARKETING, VARIABLE DATA PRINTING
Data rarely gets to be the star of the visual show. It takes people who are both creative and data-savvy to conceptualize how data points can be translated into visual appeal. Today’s marketers are increasingly in-tune to both left-brain and right-brain thinking,...
