by NextPage | Jul 29, 2014 | Blog, DIRECT MAIL, EMAIL MARKETING, MARKETING AUTOMATION, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
A great read from a past edition of Connect magazine. Things have changed in the buyer’s journey and the time to adapt is now. It is more important than ever before that marketing and sales work together seamlessly. First, the bad news: The sales cycle still...
by NextPage | May 27, 2014 | Blog, EMAIL MARKETING, MARKETING AUTOMATION
As we have mentioned many times in previous posts, buyers today spend a great deal of time doing online research. This practice often brings them to the attention of a company’s sales and marketing teams long before they are ready to make a buying decision. B2B buyers...
by NextPage | Mar 6, 2014 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING
Multi-channel marketing can mean a lot of different things. As the name implies, the marketer employs multiple channels to get the message out to their audience. But with so many marketing channels available today, how many should you use? Below is a success story...
by NextPage | Jan 21, 2014 | Blog, DIRECT MARKETING, EMAIL MARKETING, SOCIAL MARKETING
So your website has all this great content. But do you know if it is reaching anyone? The best way to approach any creative, analytical or research task is to ask a series of questions that are organized into key categories. The process will help you pinpoint the...
by NextPage | Jan 10, 2014 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, NON PROFIT, SOCIAL MARKETING
According to the latest survey by global research company, YouGov, direct mail is still the strongest tactic for donations, aside from donating to a regularly supported charity. Social media is beginning to be a significant motivator for younger Americans. The...
by NextPage | Dec 5, 2013 | Blog, CAMPAIGN MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING
We have all experienced bad customer service, so why would you allow your customers to experience the same thing? Keep your customers in the loop by focusing on their needs. The Midas Touch: The best thing to do is level with your customers. Do not create unreachable...