by NextPage | Aug 25, 2011 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
Create. Implement. Measure. Repeat… At NextPage, everyday we learn from and refine our marketing processes. Our primary goal is to help you make money. Your return on marketing investment has two sides, the cost side and the revenue side. Here are 10 ways to improve...
by NextPage | Jan 18, 2011 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING AUTOMATION, MULTI-CHANNEL MARKETING, PERSONALIZED URLS
Theoretically, a marketing department should constantly be testing, reviewing their budget, and moving money to the best performing initiatives. Unlike other forms of media, which can prove influence, but are challenged to prove profitability, direct marketing has an...
by NextPage | Dec 23, 2010 | Blog, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, PERSONALIZED URLS, VARIABLE DATA PRINTING
The combination of using variable data direct mail, email and PURLs (personalized URLs) together can be an overwhelming proposition. But, with many statistics to support the financial results of one-to-one cross-channel campaigns, it’s impossible to ignore the need...
by NextPage | Nov 2, 2010 | DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, INSURANCE SERVICES
Close doesn’t count in database quality. The accuracy of your data can make or break your marketing budget. This guest post provided by Erin Haselkorn, Vertical Marketing Specialist, Experian QAS. Data quality is a top concern for many organizations, as it affects...
by NextPage | Oct 25, 2010 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, GREEN PRINTING
I work in the ultimate green environment: the world’s largest underground business complex. Yes, NextPage’s building is located in one of Kansas City’s nine underground commercial real estate parks. It’s always a comfy 68 degrees. We don’t even have...
by NextPage | Oct 6, 2010 | Blog, CAMPAIGN MANAGEMENT, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING
Looking to decrease your direct mail investment and improve revenue at the same time? Here are nine ways to reach your ROI goals. ROI (Return on Investment) is a function of cost and revenue generated. Any change in either one impacts your ROI. It is possible to...
