by NextPage | Jan 17, 2012 | Blog, DIRECT MARKETING, EMAIL MARKETING
Choosing a marketing channel was not an issue for Shakespeare in the 1600s when his only option was to dip his quill in the ink well and draft his plays on whatever writing surface was available. Marketers today have many channels in which to communicate with their...
by NextPage | Jan 3, 2012 | Blog, EMAIL MARKETING
Flash mobs are unexpected, irresistible, and often historic if they go viral on You Tube. Chief Marketing Officers should aspire for the same traits in their email campaigns. Harper’s Magazine’s editor Bill Wasik invented flash mobs as an experiment about social...
by NextPage | Dec 27, 2011 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING MANAGEMENT
Over lunch my friend described the duress his associates were going through because of a switch from a fixed- to zero-based budgeting. In essence, department heads could no longer use last year’s budget adjusted for inflation. They instead had to cost justify each...
by NextPage | Oct 26, 2011 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING
They live happily ever after because they both work at it. Direct mail is like the mayo on a sandwich. The sandwich isn’t as good without it. Direct mail delivers the ROI zing while online marketing helps whet the palette. However, direct mail often gets a bad wrap....
by NextPage | Oct 18, 2011 | Blog, DIRECT MARKETING, EMAIL MARKETING, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING
Are your marketing messages hot, cold, lukewarm, or 86’d upon receipt? If you don’t know, you probably haven’t been testing. When in doubt that your marketing messages are truly authentic or well received by your customers, do the trusted A/B split. People who A/B...
by NextPage | Sep 15, 2011 | Blog, EMAIL MARKETING
Things aren’t always as they appear. Perception is not always reality. What you see is what you get. We’ve heard these phrases before. But do they always prove true? Of course not. And especially when it comes to direct marketing … The acronym known as WYSIWYG (what...