Why Lead Nurturing Is Mission Critical
Post

Why Lead Nurturing Is Mission Critical

As we have mentioned many times in previous posts, buyers today spend a great deal of time doing online research. This practice often brings them to the attention of a company’s sales and marketing teams long before they are ready to make a buying decision. B2B buyers often work on extended buying cycles; they may...

Multi-Channel Success Could be Easy as 1-2-3
Post

Multi-Channel Success Could be Easy as 1-2-3

Multi-channel marketing can mean a lot of different things. As the name implies, the marketer employs multiple channels to get the message out to their audience. But with so many marketing channels available today, how many should you use? Below is a success story that involves 3 of the standard channels, phone, email and direct mail. In “SNAP Selling,”...

7 Ways to measure your Content Marketing Success
Post

7 Ways to measure your Content Marketing Success

So your website has all this great content. But do you know if it is reaching anyone? The best way to approach any creative, analytical or research task is to ask a series of questions that are organized into key categories. The process will help you pinpoint the areas of your content strategy that are...

Direct Mail Still Strongest Prompt for Donations
Post

Direct Mail Still Strongest Prompt for Donations

According to the latest survey by global research company, YouGov, direct mail is still the strongest tactic for donations, aside from donating to a regularly supported charity. Social media is beginning to be a significant motivator for younger Americans. The November 2013 survey of over 1,150 U.S adults, finds: DIRECT MAIL SOLICITATIONS One-fifth (21%) of...

Tips for Writing Irresistible Direct Marketing Content: Part 5
Post

Tips for Writing Irresistible Direct Marketing Content: Part 5

We have all experienced bad customer service, so why would you allow your customers to experience the same thing? Keep your customers in the loop by focusing on their needs. The Midas Touch: The best thing to do is level with your customers. Do not create unreachable expectations with your marketing materials. Be truthful to your...

Tips for Writing Irresistible Direct Marketing Content: Part 3
Post

Tips for Writing Irresistible Direct Marketing Content: Part 3

If you are going to do something, do it right! We all want to make sure our marketing campaigns hit home with our target audience. Put some potency into your advertising by following these guidelines. Ready Aim, Market: Don’t take shots in the dark with your marketing campaign. Don’t waste your customer’s time by sending them...

Tips for Writing Irresistible Direct Marketing Content: Part 2
Post

Tips for Writing Irresistible Direct Marketing Content: Part 2

When writing about an event or sale it is best to convey all the information in a clear and concise manner. Do not make your customers guess. Deadline: Use deadlines as calls to action. People love to procrastinate, so offer incentives for early sign up. You will also want to make the time and date of...

Tips for Writing Irresistible Direct Marketing Content: Part 1
Post

Tips for Writing Irresistible Direct Marketing Content: Part 1

Resist the urge to cram every bit of information into one marketing piece, whether it is an email, flier or direct mail piece. Simplicity is Better:Provide pictures to help your customers visualize the products and services. You can also include a QR Code, taking the user to a mobile site that further engages them in...

Personalized Marketing: What You Need to Know!
Post

Personalized Marketing: What You Need to Know!

Personalized Marketing Nowadays, life is flying by us all so fast. So many companies, advertisements, and messages – it’s difficult to keep up. However, if companies and organizations knew how to reach the consumer on a personal level, people actually pay attention. You might have the exact product or service a customer desires, but if you...

Quit Making Up Response Rates – Measure the Right Way or Not at All
Post

Quit Making Up Response Rates – Measure the Right Way or Not at All

Figuring out how well people are responding to your marketing campaigns is vital if you expect to see a positive return on investment from what you spend on advertising. Too many people create large advertising initiatives, involving different types of media, without having the infrastructure to accurately measure the response rates of cross-media marketing campaigns....