by NextPage | Aug 12, 2015 | Blog, CUSTOMER EXPERIENCE, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING AUTOMATION, MULTI-CHANNEL MARKETING
Marketing Automation is a Wonderful Tool Marketing automation can save you time, and it allows you to reach out to prospects in an individual way that you would never have time to do without automation tools. Sometimes. The convenience and affordability of automated...
by NextPage | Jul 27, 2015 | Blog, CUSTOMER EXPERIENCE, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING MANAGEMENT, MARKETING ROI, MULTI-CHANNEL MARKETING
Or Delete Buttons Ok, so you know the statistics. You know that on average, the email marketing open rate is 22-23%. The click rate is less than 5 %. If your business is using this as your primary marketing tool, you may believe that even if they don’t...
by NextPage | Jul 14, 2015 | Blog, CUSTOMER EXPERIENCE, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, RETAIL
Amazon has finally gone and done it; they are now powerful enough to have created their own global holiday. As part of its 20th birthday celebration, Amazon has dedicated July 15th as ‘Prime Day’. Billed as a discount shopping event to rival Black Friday, the one-day...
by NextPage | Jun 2, 2015 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, PERSONALIZED URLS, VARIABLE DATA PRINTING
Print is emotional. It’s a simple fact, paper-based marketing leaves a more lasting impression on the viewer. Scientists have been able to see the different responses to digital or printed materials by conducting functional MRI of the brain. While this is something...
by NextPage | May 4, 2015 | AUGMENTED REALITY, Blog, CUSTOMER EXPERIENCE, DATABASE MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, PRODUCTIVITY, SALES STRATEGY
Gathering data and utilizing data are two vastly different things. NextPage understands the need for Big Data and correspondingly knows how to help our clients develop that same information into a strategy. This piece, originally published last year in our Connect...
by NextPage | Mar 27, 2015 | Blog, CONTENT MARKETING, EMAIL MARKETING, MARKETING ROI, SOCIAL MARKETING
A new day is dawning for marketers. It was bound to happen. According to a report by Regalix, marketers are steadily moving away from many traditional search tactics and are becoming increasingly content focused. The “2014 State of Search Marketing Report” shows that...