Why combine online and offline marketing methods? After all, isn’t it cheaper to move your entire marketing campaign online? Well, the answer is simple- traditional marketing is still relevant, and I can prove it to you. Eight years ago, Pepsi invested millions of...
The numbers are in and it’s official – email is still the No. 1 way today’s business executives prefer to communicate. According to HubSpot’s “State of Inbound 2017,” 86 percent say getting pinged electronically is the way to go. The survey, which queried 6,399...
In 2009, the Wall Street Journal’s Jessica E. Vascellaro stated that “email has had a good run as king of communications. But It’s reign is over.” She assumed like others that services like Facebook, Twitter, Slack, Snapchat, instant...
I recently read a case study on one Holland retail giant with 84 million web visits a year from 1.5 million customers, they did what some might deem impossible. Wehkamp.nl began having one-on-one conversations with all 1.5 million customers. By doing so the mega...
It’s that time of year again; the Viewers Choice Awards for best ‘big money’ television commercial are coming to a social media network near you. The Super Bowl ads will be discussed, critiqued, played and replayed for the entire world to judge. Everyone has their...
The chairman of Standard and Poor’s Index Committee, David Blitzer, described what the real estate market would look like in 2015 with one word, “Mysterious.” For professionals making their living off of the success of the Real Estate market, this probably wasn’t...