by NextPage | Aug 14, 2012 | DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, PERSONALIZED URLS, QR CODES
At 17 Johanna (the daughter of one of our team members) is receiving at least 17 pieces of mail a month. Colleges and universities have her number and want her signature on their enrollment papers. Postcards, letters, self-mailers, and view books are coming in from...
by NextPage | May 22, 2012 | Blog, DIRECT MAIL, EMAIL MARKETING, MULTI-CHANNEL MARKETING
In fashion, layering clothing adds interest, texture and style. In marketing, layering messages adds reach, penetration, engagement, and conversion. Companies are learning it’s imperative to keep customers “engaged” with their brand via multiple touch points and...
by NextPage | May 15, 2012 | Blog, EMAIL MARKETING
Sending prospects or customers emails is relatively cheap, easy, and speedy. So it’s no wonder more than 89.2% of marketing managers say email remains as important or more important in their overall marketing strategy compared to two years ago, according to...
by NextPage | May 1, 2012 | Blog, EMAIL MARKETING
Internet shopping has increased 51% in the past two years. Today, seven out of 10 internet users shop online. If you’re an e-commerce company, this is all good until you see that e-retailers have lost around $33 billion in revenues because of abandoned carts in the...
by NextPage | Mar 20, 2012 | Blog, EMAIL MARKETING, MARKETING AUTOMATION
The Land of the Giants was a 1970 television show about a space ship that gets lost passing through a strange cloud and lands on an alternate Earth-type planet where the inhabitants are 12 times the size of its passengers. The show tapped the common conflict between...
by NextPage | Jan 24, 2012 | Blog, EMAIL MARKETING
As the New Year begins, it’s important to review your marketing tactics to get a clearer picture of what worked and what didn’t. Technology is constantly evolving, and it’s wise to keep up with new trends. That said, if email...