by NextPage | Sep 16, 2010 | Blog, CAMPAIGN MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING MANAGEMENT, VARIABLE DATA PRINTING
According to research, 2% of colleges and universities are accommodating half of the recent enrollment boom. Why aren’t more colleges and universities getting their piece of the “increased enrollment” pie? According to a report released in June 2010 by the Pew...
by NextPage | Aug 31, 2010 | Blog, DATABASE MARKETING, DIRECT MAIL, EMAIL MARKETING, VARIABLE DATA PRINTING
Data rarely gets to be the star of the visual show. It takes people who are both creative and data-savvy to conceptualize how data points can be translated into visual appeal. Today’s marketers are increasingly in-tune to both left-brain and right-brain thinking,...
by NextPage | Aug 21, 2010 | DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, PERSONALIZED URLS, VARIABLE DATA PRINTING
It’s safe to say that Google, the worldwide leader in search, knows a thing or two about beating out competition and increasing loyalty. Over the last 12 years, Google has built their empire on a seemingly simple function: providing relevant information to their...
by NextPage | Aug 10, 2010 | Blog, CAMPAIGN MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT
Map out the buying process and help prospects and customers navigate their way to a buying decision. Today’s decision makers have changed. They scrutinize buying options more carefully. Their expectations are higher across the board. They want to understand the...
by NextPage | Aug 3, 2010 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, PERSONALIZED URLS
Did you know that 25% of the people who never open your emails will be among the top 10% of your customers? – Email Experience Council In a recent BtoB Magazine Online post-Karen Bannan says, “transactional messages can help you reach out to new or current customers...
by NextPage | Jul 21, 2010 | Blog, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, PERSONALIZED URLS
In a recent post from Seth Godin, the influential author and speaker divulges a main difference between direct marketing vs mass marketing. The process of mass marketers and direct marketers are different in how they are creating and scaling their message to reach...