Today’s marketers are pushed to the limit. Between social posting, keyword analysis, data mining, content writing and analytical reporting, there’s just not enough hours in the day. Fortunately, there’s also been many changes in the way that marketing can be done behind the scenes, automatically so that you can do what you do best, which...
Sexy headline right? I know you might be ready to click away but here’s a newsflash: This is the future of marketing! Heck it’s here now and if you don’t embrace this stuff you will be in the buggy whip business. It’s 2014, marketing and I.T. have collided and it is all about the data....
You may be questioning your general approach to your print marketing campaigns in light of the fact that there are so many new ways consumers are being bombarded with information. Response rates of cross-media marketing campaigns are proving cross-media is not only successful but measurable meaning you can benefit from print in a traditional way...
Casino operators have cued in to the importance of analytics because as little as one percent of casino customers can drive as much as 20% of the company’s revenue. This fact alone has spurred casinos into building sophisticated customer relationship management (CRM) systems to track and reward customer loyalty to increase the returns from select...
Business databases have moved beyond name, address, city, state and zip. Today’s savvy customer relationship management gurus capture purchase history, lifestyle, lifecycle, and lifespan info that enables them to engage, re-engage, and even dis-engage (that’s a fancy word for fire) customers when necessary. Customer information that goes deep and reveals the lifetime value of that...
“Marketing communications” was much easier in the 1990s because the only choices to launch a sales and marketing strategy were television, radio, out-of-door, and print in its many forms. A few alternatives, which fell under the heading of “other,” were not recognized yet as conventional marketing communication, but rather as beta technology for the digital...
In most B2B marketing environments, one of the primary responsibilities of marketing is to create conversations and support the sales process. Using marketing technology to automate the process to build customer relationships requires six key elements to be in place and working together. Because these strategies are synergistic, one missing piece impacts the effectiveness of...
