by | Feb 27, 2018 | Blog, DIRECT MAIL, IP targeting, MULTI-CHANNEL MARKETING
Direct mail campaigns continue to be a powerful marketing tool for reaching customers with a highly targeted message. According to the 2017 DMA Response Rate Report: The average direct mail household response rate is 5.1% (compared to .6% email, .6% paid...
by | Feb 20, 2018 | Blog, DIRECT MAIL, PRINT, STRATEGY
A new strategy for direct mail takes your envelopes outside the box, literally. The design is no longer constrained to the borders of a standard envelope. Shape-cut envelopes are also known as trailing edge envelopes and shape-out envelopes. With new shape-cut...
by | Feb 15, 2018 | Blog, DIGITAL MARKETING, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, Marketing, MULTI-CHANNEL MARKETING, QR CODES
Why combine online and offline marketing methods? After all, isn’t it cheaper to move your entire marketing campaign online? Well, the answer is simple- traditional marketing is still relevant, and I can prove it to you. Eight years ago, Pepsi invested millions of...
by | Jan 23, 2018 | Blog, CUSTOMER EXPERIENCE, DIRECT MAIL, PRINT
After all you’ve been through, are you going to let them walk away without even checking in to see how they’re doing? Do you even know why they broke up with you? It’s not you, it’s them. Ok, it might be you. There are many possible reasons why some customers...
by NextPage | Dec 7, 2017 | DIRECT MAIL, NON PROFIT, PRINT
Recently, I received a piece of direct mail from St. Jude Children’s Research Hospital. They sent me a holiday-themed letter, but it was the envelope that caught my attention. It was bright red with an image of a penguin wearing a hat and scarf on it. A string of...