by | Apr 10, 2018 | Blog, DIRECT MAIL
Envelopes are the very first thing people see when they receive direct mail, so how do you catch their attention long enough for them to open it? A new product called Shape-Cut envelopes takes your direct mail to a new level. Shape-Cut envelopes are standard business...
by | Mar 27, 2018 | Blog, DIRECT MAIL, IP targeting, LEAD GENERATION, Web
In a previous blog, we discussed how IP Targeting lets you deliver online ads based on a physical addresses; that is, delivering digital ads to homes also receiving a direct mail piece. IP Targeting, or matching a recipient’s physical address on a mailing list with...
by Joel | Mar 22, 2018 | Blog, DIRECT MAIL, MULTI-CHANNEL MARKETING, PRINT, STRATEGY
In January 2018, NextPage mailed over 1600 personalized direct mail packages to our valued clients that included three originally designed paper airplanes. For this particular multi-channel campaign, titled “Fly NextPage,” we wanted to show how a high-value direct...
by Admin | Mar 8, 2018 | Blog, IP targeting, Marketing, STRATEGY
IP Targeting is a new marketing method that matches IP addresses to physical addresses. This means that when you send someone a direct mail campaign, you can also deliver them personalized digital ads on devices connect to their home network. But what if you...
by Admin | Mar 1, 2018 | Blog, DIRECT MAIL, PRINT
If you had to pick an envelope from the picture above, which one do you choose? If you picked the red one, you’re not alone. Envelope colors make a big difference if you want your direct mail to get noticed. Direct Mail Envelopes Good direct mail envelopes have...