How to Handle Dark Social Like a Pro

by NextPage | Aug 24, 2018 | Blog, CONNECT MAGAZINE, SOCIAL MARKETING

What is Dark Social? It’s dark. It’s unknown. It’s scary. If you’re not familiar with the term, “dark social” conjures images of shady individuals wading through the black market of social media buying and creating followers (bots) and cheating the social...

How the “Grow NextPage” Desk Garden Blossomed into a Successful Multi-Channel Campaign

by | May 30, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, MULTI-CHANNEL MARKETING, PRINT

Who doesn’t like to get some spring cheer in the mail? NextPage recently created an interactive, personalized multi-channel marketing campaign that featured a die-cut paper flower garden and mailed it to a select group of clients and prospects. Each garden included a...

How Direct Mail And Social Media Increases Response Rates

by | Apr 26, 2018 | Blog, DIRECT MAIL, Marketing, SOCIAL MARKETING

Direct mail and social media exist in two different worlds, but together they stand to create an even more powerful marketing strategy. While data from social media is crucial for optimizing future social media campaigns, it can also be harnessed to enhance direct...

The Blogosphere Is As Crowded As Ever [Infographic]

by NextPage | Mar 6, 2018 | Blog, CONTENT MARKETING, INFOGRAPHIC, Marketing

With all this talk of content quantity and quality, what kinds of content are marketers actually creating? To find out, coSchedule asked 1,597 marketers from 83 countries and published the results in this year’s State of Marketing Strategy...

How to Market to Last-Minute Shoppers This Valentine’s Day

by NextPage | Feb 13, 2018 | Blog, DIGITAL MARKETING, Marketing, RETAIL

Valentine’s Day is the first major holiday to impact retail sales in the new year. Next to Christmas, it’s the biggest gift-giving holiday. More than half of the American population will celebrate it. Sales on Valentine’s Day reached an all-time high of $19.7 billion...