How Many Times is Too Many Times For a Nonprofit to Ask For a Donation?
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How Many Times is Too Many Times For a Nonprofit to Ask For a Donation?

Last week on June 15th we held a seminar in our offices for nonprofit marketers and directors entitled “How to Grow your Donor Base to Create a Monthly Giving Machine“, presented by Erica Waasdorp of A Direct Solution. One of the topics that Waasdorp touched on, was how often should you reach out to your supporters to ask...

Posted by June 20, 2017June 19, 2019
Where Marketing Fits Into The Small Business Mix
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Where Marketing Fits Into The Small Business Mix

Ask a small business today if its marketing efforts are paying off, and you might be surprised by the answer. According to Infusionsoft’s “2017 Small Business Marketing Trends Report,” nearly 47 percent of small business owners don’t know if their marketing efforts are effective, while 10 percent know they aren’t. But don’t fear, they still...

Posted by May 16, 2017June 19, 2019
You Need These 6 Parts for the Inbound Marketing Machine to Work
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You Need These 6 Parts for the Inbound Marketing Machine to Work

I like to think of inbound marketing as a lead generation machine. When it’s given proper maintenance and all the parts are working together, you can expect consistent web traffic growth and delivery of leads. But like any other machine, if you remove one part, it can’t deliver at a peak performance level and may quit working altogether. You must...

Posted by April 21, 2017May 24, 2019
How to Seamlessly Merge Social Media and Direct Mail
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How to Seamlessly Merge Social Media and Direct Mail

The following is an article on the USPS Delivers website, where you can find great marketing resources including white papers and articles relating to direct mail, omni-channel campaigns, big data, personalization and more. Social media and direct marketing exist in two different worlds, but together they stand to create an even more powerful marketing strategy....

Posted by March 13, 2017June 10, 2019
5 Steps to Owning Thought Leadership
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5 Steps to Owning Thought Leadership

Former presidential campaign spokesperson and branding expert Dorie Clark knows a thing or two about how thought leadership is created through exciting and relevant content. here are her five tips for branding yourself as a leader. Step #1: Start a Blog It’s the easiest way to demonstrate clear expertise. Step #2: Start a Video Blog...

Direct Mail Still Strongest Prompt for Donations
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Direct Mail Still Strongest Prompt for Donations

According to the latest survey by global research company, YouGov, direct mail is still the strongest tactic for donations, aside from donating to a regularly supported charity. Social media is beginning to be a significant motivator for younger Americans. The November 2013 survey of over 1,150 U.S adults, finds: DIRECT MAIL SOLICITATIONS One-fifth (21%) of...

Read Up and Invest Time into Your Multi Channel Efforts
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Read Up and Invest Time into Your Multi Channel Efforts

Social media is the marketing activity nonprofits say they need help with most, according to a free report from Constant Contact called the Nonprofit Pulse Report. More than 57% of the 307 respondents said they needed help with social media, followed by 36% with email marketing, and 35% with their nonprofit websites. Not surprisingly, 88% of...

Social Media Goals – What are yours and who is responsible?
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Social Media Goals – What are yours and who is responsible?

A recent survey by Ragan/NASDA QMX Corporate Solutions reported that 65% of organizations add social media duties on top of all the other duties an individual already holds. 27% have a social media team and 3% outsource their social media efforts. Other important findings: 69% are dissatisfied or only “somewhat satisfied” with how they measure social media....

Raise Your Optimism by Preparing a Content Marketing Plan
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Raise Your Optimism by Preparing a Content Marketing Plan

Businesses of all sizes are posting content, but few have a content marketing plan. Why research, interview, write, edit and post, if you do not have a clear path where your blogs will take you and bring back leads, sales or deals in return? With only half of small businesses achieving profit growth, according to...

Which Ford Fiesta Launch Scored Better?
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Which Ford Fiesta Launch Scored Better?

Two countries. One car. When Ford launched its Fiesta sub-compact car last year in Canada and the U.S., which country executed the best marketing campaign? The Canadians built their campaign around the theme, “The Little Car that Could.” The Americans produced a multi-channel campaign touting the slogan, “It’s a pretty big deal,” backed up by a powerful...