Study Confirms Direct Mail and Email Remain Preferred Channels
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Study Confirms Direct Mail and Email Remain Preferred Channels

Social and mobile media are fast, popular and fairly inexpensive marketing channels, but your customers say they’re not keen on receiving marketing messages via these channels, according to the latest Marketing-GAP report by UK’s fast-MAP. Results from study reveal why receiving “properly executed” direct mail still brings smiles to recipients and results to your company. According...

Blend On and Offline Media For Optimum Results
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Blend On and Offline Media For Optimum Results

                    When it comes to marketing and branding, make sure not to forget the traditional methods that have worked for decades. Some customers still prefer the tactile experience of reading a direct mail postcard or printed piece. The more places you advertise and promote your business to your targeted audiences,...

Will Marketers Get Their Ears Pinned back with Pinterest? A brief lesson in copyright ownership.
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Will Marketers Get Their Ears Pinned back with Pinterest? A brief lesson in copyright ownership.

If you are using Pinterest for business purposes, consider the ramifications. There are copyright laws that apply to all pins. While many companies and artists ignore copyright violations, the companies or individuals that sue usually win. Copyright violations can be quite costly, running from $750 upwards to $150,000. One website owner recently paid $4,000 in damages for...

Posted by September 20, 2012January 18, 2018
5 Ways to Get Your Social Media Campaign Moving
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5 Ways to Get Your Social Media Campaign Moving

Social networks began on college campuses. It didn’t take long for them to become part of our daily lives. A few years later, we were connected with friends on the other side of the world. The networks then went through a commercial revolution, where companies realized their connectivity, and how many prospective customers they could...

Posted by September 13, 2012January 16, 2017
Hunter’s Association Uses Direct Mail to Target License Renewals
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Hunter’s Association Uses Direct Mail to Target License Renewals

A trade association for hunting enthusiasts and gun manufacturers is helping states ramp up license renewals through direct mail and social media. The National Shooting Sports Foundation (NSSF) gave the New York State Department of Environmental Conservation a $35,000 grant to design and mail a black and white postcard to outdoorsmen to renew their hunting licenses. License renewals...

Posted by June 27, 2012February 6, 2017