Each time a person checks their mail at home or work, they have an opportunity to hold a personalized direct mail piece in their hand. If you personalize direct mail messages, you make a connection with your target audience. Keep in mind you only have a few seconds of...
In the past few years, you have likely noticed several businesses using custom QR codes. Even though these scannable codes have been in use since the mid-’90s, they have only recently become more common as a result of the pandemic. There are many people who do not...
Every marketing team faces the challenge of doing more with less and success doesn’t come easy. Nonprofit organizations face these challenges most. Fortunately, when it comes to creating your own strategy, learning from those who have already engaged in...
Is your non profit looking to increase the number of or size of donations? If you’re like every other non profit then the answer is a resounding yes and we completely understand. And if you’re like most non profits you’re looking for recommendations on how to make...
Report shows effectiveness of direct mail. You might be six feet away from your customers, but that doesn’t mean that you can’t engage with them. Digital communication channels have been paramount, but overcrowded. That’s where print steps in. Direct...
