by | Jun 18, 2019 | Blog, CONNECT MAGAZINE, Marketing, SALES, STRATEGY
In their best-selling book, “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” and “Blue Ocean Shift,” world-renowned professors Chan Kim and Renée Mauborgne argued that cutthroat competition results in nothing but a... by | May 8, 2019 | Blog, DATABASE MARKETING, DIGITAL MARKETING, Marketing, STRATEGY
In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into action is easier said than done. Often, the problem is that, with so much data at their disposal,... by | Oct 31, 2018 | Blog, CUSTOMER EXPERIENCE, SALES STRATEGY, VISION & VALUES
Because people are hungry for relationships, brands should give them that, first and foremost. Tony Hsieh, CEO of the online shoe and clothing giant Zappos, helped build a billion dollar company around this premise. His call center staff spends a longer than-average... by Admin | Sep 20, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, VARIABLE DATA PRINTING
Have you ever received a generic piece of mail that made you feel like one of the masses? It might say something like “Dear Homeowner” or “Our Neighbors At”. On the other hand, have you received mail that included your name and an offer related to something you are... by Admin | Sep 13, 2018 | Blog, BRAND ASSET MANAGEMENT, BRANDING, CONNECT MAGAZINE
Not all chickens are alike. If you don’t think there’s a lesson there, well, you’re not listening. You have your chicken on the bone. Your chicken sandwiches. Tenders. Nuggets. Boneless. You can have it as a meal or a snack. The choices, it seems, are endless. It was... by Admin | Jul 10, 2018 | Blog, CONNECT MAGAZINE
The World Needs Outliers Think about Elvis Presley. Before he was lauded as the “King of Rock and Roll,” the police told him that he could not swing his hips onstage. His dance moves were so offensive that 1956 newspaper headlines announced that he would have to clean...
