by | Mar 13, 2018 | Blog, EMAIL MARKETING, LEAD GENERATION, Marketing, PERSONALIZATION
Email marketing is a terrific method of keeping in touch with your active customers. It works especially when combined with direct mail. However, the CAN-SPAM Act of 2003 legally requires you to give people the option to unsubscribe from all emails and you have to...
by Admin | Mar 8, 2018 | Blog, IP targeting, Marketing, STRATEGY
IP Targeting is a new marketing method that matches IP addresses to physical addresses. This means that when you send someone a direct mail campaign, you can also deliver them personalized digital ads on devices connect to their home network. But what if you...
by NextPage | Mar 6, 2018 | Blog, CONTENT MARKETING, INFOGRAPHIC, Marketing
With all this talk of content quantity and quality, what kinds of content are marketers actually creating? To find out, coSchedule asked 1,597 marketers from 83 countries and published the results in this year’s State of Marketing Strategy...
by Admin | Mar 1, 2018 | Blog, DIRECT MAIL, PRINT
If you had to pick an envelope from the picture above, which one do you choose? If you picked the red one, you’re not alone. Envelope colors make a big difference if you want your direct mail to get noticed. Direct Mail Envelopes Good direct mail envelopes have...
by | Feb 27, 2018 | Blog, DIRECT MAIL, IP targeting, MULTI-CHANNEL MARKETING
Direct mail campaigns continue to be a powerful marketing tool for reaching customers with a highly targeted message. According to the 2017 DMA Response Rate Report: The average direct mail household response rate is 5.1% (compared to .6% email, .6% paid...
by | Feb 20, 2018 | Blog, DIRECT MAIL, PRINT, STRATEGY
A new strategy for direct mail takes your envelopes outside the box, literally. The design is no longer constrained to the borders of a standard envelope. Shape-cut envelopes are also known as trailing edge envelopes and shape-out envelopes. With new shape-cut...