Survey Shows How Consumers Engage With Brands

by | Oct 24, 2017 | BRAND ASSET MANAGEMENT, BRANDING, INFOGRAPHIC, MULTI-CHANNEL MARKETING

In the age of consumer connectivity, the key to staying engaged with your customers is straightforward – keep it simple. According to “The Customer in Context” study by the CMO Council and SAP Hybris, only 15 percent expect brands to be everywhere – but they do want...

10 Marketing Lessons We Can Learn from Apple [Infographic]

by | Sep 13, 2017 | BRANDING, INFOGRAPHIC, MARKETING INTELLIGENCE

The 10-year-old kid, selling ice cold fresh lemonade on the street corner in your local neighborhood had it right. He or she may not have not realized it but the simple marketing strategy that they accidentally and innocently came up with works perfectly on the people...

Print Stays Strong Among Content Marketing Channels

by | Sep 12, 2017 | Blog, CONTENT MARKETING, DIGITAL MARKETING, INFOGRAPHIC, Marketing, PRINT, SOCIAL MARKETING

Are you winning in the content marketing game? The keys to success are right in front of you: Commitment. A documented strategy. Creativity. Meaningful goals and metrics. Experimentation. To note, according to the “B2B Content Marketing: 2017 Benchmarks, Budgets and...

Why IP Targeting is The Postman of the Internet [Infographic]

by | Aug 22, 2017 | DIGITAL MARKETING, DIRECT MAIL, INFOGRAPHIC, MARKETING INTELLIGENCE, MARKETING ROI, MULTI-CHANNEL MARKETING

Everybody likes cookies, right? Especially the ones your grandmother made. But what about cookies that are used for digital targeting, people like those too, right? Since the 1990’s, cookies, those small pieces of coding that are placed on your web browser by...