When to Choose Large Format Printing
In today’s crowded marketplace, standing out is half the battle—and sometimes, bigger really is better. Whether you’re gearing up for a trade show, promoting a seasonal sale, or launching a new location, large format printing helps your brand stand tall, bold, and unforgettable.
The Role of Commercial Print in Higher Education
In this age of digital marketing and social media, sometimes it may seem hard to notice how the role of traditional print materials can be either helpful or even play an integral part in the higher education recruitment strategy.
Variable Data Printing: Improving Member Communication
In the competitive world of health insurance, effective communication is the way to build trust, improve member satisfaction, and drive engagement. Yet, many providers struggle to deliver personalized messages that resonate with their members.
How to Increase Direct Mail Responses with Variable Data Printing
Have you ever received a generic piece of mail that made you feel like one of the masses? It might say something like “Dear Homeowner” or “Our Neighbors At”. On the other hand, have you received mail that included your name and an offer related to something you are actually interested in? You might have […]
Print + Mobile Codes
Print is only one component in today’s complex communications channel, where value is derived from combining media options. According to market research firm InfoTrends, “print plus” is a major driver of cross-media usage. Several new technologies have emerged over the past few years to make print more interactive. Specifically, mobile has become a major player in […]
Multi-Channel Success Could be Easy as 1-2-3
Multi-channel marketing can mean a lot of different things. As the name implies, the marketer employs multiple channels to get the message out to their audience. But with so many marketing channels available today, how many should you use? Below is a success story that involves 3 of the standard channels, phone, email and direct mail. In “SNAP Selling,” […]
Personalized Marketing: What You Need to Know!
Personalized Marketing Nowadays, life is flying by us all so fast. So many companies, advertisements, and messages – it’s difficult to keep up. However, if companies and organizations knew how to reach the consumer on a personal level, people actually pay attention. You might have the exact product or service a customer desires, but if you […]
10 Ways to Get Your Direct Mail Read by Millennials
Look around the next time you’re in a coffee shop, airport, bookstore or public area and you’ll see Millennials (often called Gen Ys) pecking away on their smart phones or iPads like there wasn’t another human being around for miles. However, just because Generation Ys are completely absorbed in technology that doesn’t mean the only […]
Read Up and Invest Time into Your Multi Channel Efforts
Social media is the marketing activity nonprofits say they need help with most, according to a free report from Constant Contact called the Nonprofit Pulse Report. More than 57% of the 307 respondents said they needed help with social media, followed by 36% with email marketing, and 35% with their nonprofit websites. Not surprisingly, 88% of […]
Will Proposed Postal Cuts of Saturday Service Hurt Businesses?
Discontinuing Saturday delivery of first-class mail has been discussed as a means to cut postal service costs for years. Now that five-day delivery has been officially announced and scheduled to start this August, what are the implications on businesses? Not as much as one might think (at first glance at least). Market research conducted by […]