The Hangover
March 17th is always a bit of a party. The morning of March 18th, however, can be a bit of a struggle. The queasy stomach, the headache and the general malaise of the morning after is not a lot of fun. And, in the moment, you wonder if the hangover will ever end. Much like […]
Campaign Checklist
Set yourself up for success and keep your marketing campaign on track with this checklist from MarketingProfs: STEP 1: IDENTIFY THE GOAL First and foremost, decide what you want to accomplish. You can’t create steps if you don’t know what you’re working toward. STEP 2: CHOOSE THE OBJECTIVES Narrow your goal into numerous, specific objectives. […]
How to Increase Direct Mail Responses with Variable Data Printing
Have you ever received a generic piece of mail that made you feel like one of the masses? It might say something like “Dear Homeowner” or “Our Neighbors At”. On the other hand, have you received mail that included your name and an offer related to something you are actually interested in? You might have […]
The Hidden Value of Marketing Automation Software
Marketing automation integrates and automates the scheduling and tracking of marketing campaigns. Marketing campaign automation helps businesses integrate processes that have previously been performed manually, allowing them to become much more efficient. In addition, marketing campaign automation also creates opportunities for numerous new marketing processes that boost the cost-effectiveness, efficiency and reach of overall marketing […]
Ring in the New Year by Conducting a Marketing Audit
Over lunch, my friend described the duress his associates were going through because of a switch from fixed-to-zero-based budgeting. In essence, department heads could no longer use last year’s budget adjusted for inflation. They instead had to cost justify each expenditure line item by line item. These are the signs of tighter times where ideally, […]