Ask a small business today if its marketing efforts are paying off, and you might be surprised by the answer. According to Infusionsoft’s “2017 Small Business Marketing Trends Report,” nearly 47 percent of small business owners don’t know if their marketing efforts...
For those not familiar with inbound marketing, basically you are creating digital content, such as blogs, ebooks and social media, that speaks specifically to the audience or “personas” that you want to reach. This content answers questions, or provides solutions to...
Companies with lead generation websites can be rather complacent, figuring that eventually, after enough visits, a user will convert by phoning in or submitting a contact form. This may have been the case about 10 years...
Former presidential campaign spokesperson and branding expert Dorie Clark knows a thing or two about how thought leadership is created through exciting and relevant content. here are her five tips for branding yourself as a leader. Step #1: Start a Blog It’s the...
In How to Produce a Successful White Paper (Part I) you learned about the three types of white papers, how to launch a white paper like a new product launch and how the tone should be educational so as to position your company as a thought leader. In this follow-up...