How to Increase Direct Mail Responses with Variable Data Printing
Have you ever received a generic piece of mail that made you feel like one of the masses? It might say something like “Dear Homeowner” or “Our Neighbors At”. On the other hand, have you received mail that included your name and an offer related to something you are actually interested in? You might have […]
Netherland’s Retailer Personalizes 98% of Outbound Email
I recently read a case study on one Holland retail giant with 84 million web visits a year from 1.5 million customers, they did what some might deem impossible. Wehkamp.nl began having one-on-one conversations with all 1.5 million customers. By doing so the mega retailer infused relevancy into its marketing campaigns on a massive scale […]
Why Marketing Artists and Marketing Scientists Need One Another
Mark McGuinness of Lateral Action guest posted a terrific blog at Copyblogger: Are You a Marketing Artist or Scientist? In it he describes two distinct tribes that most marketers fall into (1) the right-brain types that like to create and find inspiration in coffee shops journaling and brainstorming about their next blog, podcast, video or creation or […]
Video: Advanced Variable Data Printing
Advanced Variable Data Printing Case Studies Variable Data Printing, the process of personalizing print communications using database information, has progressed rapidly during the last twenty years, opening up exciting opportunities to improve marketing relevance and response. However, many organizations, direct marketers, and printers have not progressed past primary Variable Data Printing (VDP). In this video, […]
Powerful Data-Driven Charts for Mail and Email Marketing
Data rarely gets to be the star of the visual show. It takes people who are both creative and data-savvy to conceptualize how data points can be translated into visual appeal. Today’s marketers are increasingly in-tune to both left-brain and right-brain thinking, which makes this the perfect time to consider what data you have and how you […]