The world’s largest furniture retailer, IKEA, has a new print ad on the back of the United Arab Emirates’ Good Magazine that it calls “the sleepiest print ad ever made.” The campaign is called Sömnig, which is Swedish for “sleepy,”...
QR codes are one of the many great ways print and digital tactics are combined. They direct consumers to digital content instantly without needing to memorize a web address. For years, smartphone users have had to download the official QR code app to scan them....
Finding a new place to live can be a real pain. You search for available units online for hours and as soon as you find one you like and set up a viewing, someone else has already taken it. But imagine the ability to look at a new set of units every week without ever...
“Save a tree. Do not print this email.” There are lots of reasons to avoid printing a document, but the “save a tree” approach isn’t one of them. Paper is one of the most sustainable products on earth. Paper is made from wood, a natural resource that is renewable and...
I recently received the Pioneer of Direct Marketing Award from the Kansas City Direct Marketing Association. My first thought was, “This really is about everyone at NextPage.” My next thought was, “Are they saying I’m old?” I love words and I love the Dictionary....
You know it’s coming, the air is cooler and the days are getting shorter. Pumpkin ‘everything’ is showing up in your food, beverages, and social feeds. You may be thinking ahead to Halloween costumes or even plotting your Thanksgiving menu. Take your planning a little...
