When it comes to customer loyalty, all banking institutions face the challenge of ensuring they increase their visibility across all customer types. Banks also need to deliver on new accounts and keep their existing customer relationships. In the business world, it is...
A couple of the newest buzzwords in marketing today are DOOH (Digital Out of Home) and CTV/OTT. CTV is the device used to watch TV content online, like a smart TV or a gaming console, while OTT is the delivery mechanism for TV content online, usually through streaming...
Information Security is a top priority at NextPage Information security is a hot topic of conversation in today’s world. The rise of technology and value of consumer data can lead to some interesting questions about consumer privacy and security. Here at NextPage, we...
In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into action is easier said than done. Often, the problem is that, with so much data at their disposal,...
Ever since the increased popularity of digital products there has been a desire to create a successful integration of print with digital. QR Codes, those tiny black squares arranged in a grid that allow linking to a URL when used with an imaging device, have filled...
A common mistake a company can make when they begin to expand to more locations is maintaining brand consistency. You need to make sure your customers will enjoy the same experience at a new location that they have come to expect from your established stores. In...
