personalized direct mail Archives

How to Increase Direct Mail Responses with Variable Data Printing

by Admin | Sep 20, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, VARIABLE DATA PRINTING

Have you ever received a generic piece of mail that made you feel like one of the masses? It might say something like “Dear Homeowner” or “Our Neighbors At”. On the other hand, have you received mail that included your name and an offer related to something you are...

Print + Mobile Codes

by Admin | Mar 20, 2014 | Blog, PRINT PLUS, QR CODES

Print is only one component in today’s complex communications channel, where value is derived from combining media options. According to market research firm InfoTrends, “print plus” is a major driver of cross-media usage. Several new technologies have emerged over...

10 Ways to Get Your Direct Mail Read by Millennials

by Admin | Jun 13, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING

Look around the next time you’re in a coffee shop, airport, bookstore or public area and you’ll see Millennials (often called Gen Ys) pecking away on their smart phones or iPads like there wasn’t another human being around for miles. However, just because Generation...

Video: Advanced Variable Data Printing

by Admin | Mar 23, 2011 | Blog, VARIABLE DATA PRINTING, VIDEOS

Advanced Variable Data Printing Case Studies Variable Data Printing, the process of personalizing print communications using database information, has progressed rapidly during the last twenty years, opening up exciting opportunities to improve marketing relevance and...

Powerful Data-Driven Charts for Mail and Email Marketing

by Admin | Aug 31, 2010 | Blog, DATABASE MARKETING, DIRECT MAIL, EMAIL MARKETING, VARIABLE DATA PRINTING

Data rarely gets to be the star of the visual show. It takes people who are both creative and data-savvy to conceptualize how data points can be translated into visual appeal. Today’s marketers are increasingly in-tune to both left-brain and right-brain thinking,...