by Admin | Sep 20, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, VARIABLE DATA PRINTING
Have you ever received a generic piece of mail that made you feel like one of the masses? It might say something like “Dear Homeowner” or “Our Neighbors At”. On the other hand, have you received mail that included your name and an offer related to something you are... by Admin | Mar 20, 2014 | Blog, PRINT PLUS, QR CODES
Print is only one component in today’s complex communications channel, where value is derived from combining media options. According to market research firm InfoTrends, “print plus” is a major driver of cross-media usage. Several new technologies have emerged over... by Admin | Jun 13, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING
Look around the next time you’re in a coffee shop, airport, bookstore or public area and you’ll see Millennials (often called Gen Ys) pecking away on their smart phones or iPads like there wasn’t another human being around for miles. However, just because Generation... by Admin | Mar 23, 2011 | Blog, VARIABLE DATA PRINTING, VIDEOS
Variable Data Printing, the process of personalizing print communications using database information, has progressed rapidly during the last ten years, opening up exciting opportunities to improve marketing relevance and response. However, many organizations, direct... by Admin | Aug 31, 2010 | Blog, DATABASE MARKETING, DIRECT MAIL, EMAIL MARKETING, VARIABLE DATA PRINTING
Data rarely gets to be the star of the visual show. It takes people who are both creative and data-savvy to conceptualize how data points can be translated into visual appeal. Today’s marketers are increasingly in-tune to both left-brain and right-brain thinking,...
