by Gina Danner | Sep 20, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, VARIABLE DATA PRINTING
Have you ever received a generic piece of mail that made you feel like one of the masses? It might say something like “Dear Homeowner” or “Our Neighbors At”. On the other hand, have you received mail that included your name and an offer related to something you are...
by Admin | Jun 28, 2018 | Blog, DIRECT MAIL
With millennials poised to become the dominant force in the economy, companies must learn how to reach this demographic. US consumers ages 18 to 34 engage with brands far more extensively than their older counterparts. It’s natural to assume this generation is...
by Gina Danner | May 15, 2018 | Blog, DIRECT MAIL, MARKETING MINUTE, PRINT, VIDEOS
Shape-Cut envelopes let you extend an image off the edge of the envelope to give your direct mail that extra ‘wow’ factor. They are designed specifically for your direct mail campaign, not sold in stores. NextPage is one of the only printers with the...
by Admin | May 8, 2018 | Blog, CUSTOMER EXPERIENCE, DIRECT MAIL, QR CODES
QR codes are one of the many great ways print and digital tactics are combined. They direct consumers to digital content instantly without needing to memorize a web address. For years, smartphone users have had to download the official QR code app to scan them....
by Admin | Apr 26, 2017 | DIRECT MAIL, PERSONALIZED URLS, QR CODES
QR codes have been in use since the early 2000’s, and while many marketers and designers predicted they would suffer an early demise much like HD-DVD or Myspace, in 2017 they are still alive and well. You don’t even need to download an app to scan them anymore,...
by Admin | Nov 19, 2015 | AUGMENTED REALITY, Blog, DIRECT MAIL, GREEN PRINTING
Myth: Creating paper destroys forests. Fact: Paper production actually supports sustainable forest management. Plus, rejuvenating forests by planting trees means there is a continuous and renewable supply of wood fiber. “Over the last six decades, the net total...