It’s been reported that an industry that has shown huge benefits from the use of variable data printing (VDP) services is the healthcare industry. This includes the entire healthcare industry ranging from hospitals and healthcare facilities to rehab centers, drug...
How do you create large individualized direct mail pieces in a single run that sparks interest? One of the most popular, and powerful, methods is Variable Data Printing (VDP). The idea behind VDP is actually rather simple: The best way to form a connection is to...
Information Security is a top priority at NextPage Information security is a hot topic of conversation in today’s world. The rise of technology and value of consumer data can lead to some interesting questions about consumer privacy and security. Here at NextPage, we...
Have you ever received a generic piece of mail that made you feel like one of the masses? It might say something like “Dear Homeowner” or “Our Neighbors At”. On the other hand, have you received mail that included your name and an offer related to something you are...
Like dedicated Olympians, we trained, we performed, and we took home two Gold and one Silver award this March in the Kansas City Direct Marketing Association’s equivalent to the Olympics—The Ambit Awards. (Ambit stands for AMBITious Achievement.) Our fingers are sore...
Variable Data Printing, the process of personalizing print communications using database information, has progressed rapidly during the last ten years, opening up exciting opportunities to improve marketing relevance and response. However, many organizations, direct...
