by Admin | Nov 21, 2017 | Blog, PRODUCTIVITY, QR CODES
QR codes, or Quick Response codes, have existed for as long as we’ve had smartphones. You’ve seen them before, they’re those obtrusive postage stamp-sized black and white pixelated boxes found on printed material. QR barcodes are a great way to increase consumer...
by | Nov 16, 2017 | Blog, BRANDING, Marketing
Recently when I wrote a blog about Halloween costumes based on TV commercial characters, I realized that most of them were from insurance companies. In fact, there are quite a few mascots that represent insurance companies. There’s Flo from Progressive, Jake from...
by | Nov 14, 2017 | Blog, INBOUND MARKETING, MARKETING AUTOMATION, Web
Inbound marketing is an ideal channel to grow a low-margin business like eCommerce. Traditional user acquisition strategies like PPC can be expensive and make online retail enviable. Inbound marketing is sustainable and has the potential to bring in a steady stream of...
by Joel | Nov 9, 2017 | Blog, DIRECT MAIL, LEAD GENERATION, SALES STRATEGY
Why direct mail prospecting is critical to businesses. If you’re in sales chances are you’ve tried various methods to engage with a potential client and forge a relationship. Maybe you’ve given them tickets to baseball game, a best-selling book, or...
by | Nov 2, 2017 | Blog, CONTENT MARKETING, INBOUND MARKETING, MARKETING INTELLIGENCE
The power of content continues to make its presence felt. According to Time Inc.’s “How Custom Content Inspires Consumers” study, two in three consumers have greater trust in custom content than traditional advertising. In addition to trust, the study (which queried...
by | Oct 26, 2017 | Blog, PERSONALIZATION, SOCIAL MARKETING
Halloween is one day a year when brands can really see how much their advertising has impacted American culture by how many costumes look like their mascots. It’s a one-of-a-kind PR tactic. Kids and adults love to dress as their favorite movie and TV characters, but...
